West Cary Group Employees Establish Volunteer Program to Power Purpose-Driven Service

Grassroots initiative raises nearly $38,000, catalyzes years of giving and momentum into a focused force for good

RICHMOND, Va., Oct. 9, 2025 /PRNewswire/ -- The team at West Cary Group, a leading marketing, advertising, and technology firm headquartered in Richmond, Virginia, has officially kicked off WCG Gives — a dedicated volunteer and community engagement initiative. The unique program harnesses the united strength of the firm's people, partners, and purpose. Rooted in a 2020 pivot to client-dedicated charitable giving during the pandemic, West Cary Group's community impact has steadily grown. By 2024, employees facilitated 522 client-directed donations for regional nonprofits, totaling nearly $27,000.

"This is, without fail, my favorite holiday tradition that I've seen a company do," said Rachel Constantinou, single-family digital products & solutions marketing strategist at Fannie Mae. "I appreciate West Cary Group including me."

That same year, employees championed the launch of the agency's Giving Fund, for individuals to support local causes through direct payroll deductions. By spring 2025, they had raised almost $11,000.

"WCG Gives is an extension of who we are—a community that is more than 100 members strong spanning 11 states," said Kasey Brown, senior account director of West Cary Group and WCG Gives board chair. "We're driven to make a difference — now we have the structure, resources, and support to make our collective impact even stronger."

With a tagline that reflects the heart of the initiative, "Agency in Action," WCG Gives focuses on three key areas: Education & Mentorship, Community Fellowship, and Environmental Conservation. Recent enhancements to the program include a new Time Off for Good benefit, granting employees four paid hours annually to support causes closest to them. Additionally, West Cary Group will host one onsite and one offsite volunteer event per quarter, with regional ambassadors coordinating efforts and expanding reach.

A fresh partnership with the United Way offers more flexible ways to donate to the Giving Fund — from Venmo to credit card. Upon introduction, employee participation doubled in a single day. The fund enjoys full backing from West Cary Group, with leadership initially seeding it.

"Here, we have something extremely rare: giving isn't mandated — it's motivated," said Moses Foster, president and CEO of West Cary Group. "Our employees drive this. Our culture supports it. Our clients inspire it. And I couldn't be prouder of the team and everything they've worked to accomplish."

WCG Gives has contributed time and raised funds for 23 charities so far, including Feed More, NextUp RVA, Habitat for Humanity, Meals on Wheels, Maggie Walker Community Land Trust, Jacob's Chance, and Greater Richmond SCAN. 

About West Cary Group

West Cary Group is a full-service advertising, technology, and communications agency founded in 2007 by Moses Foster. It specializes in merging award-winning creative with rigorous data analysis to create marketing campaigns with truly measurable outcomes. West Cary Group's capabilities include digital advertising and media, mobile application design and development, web design and development, brand marketing and advertising, and direct response marketing. 

SOURCE West Cary Group