NEW YORK, July 6, 2016 /PRNewswire/ -- Casper (casper.com), the sleep startup transforming the mattress industry, and West Elm, a leading home furnishings retailer, today announced a partnership to sell Casper's one perfect mattress at West Elm stores and westelm.com. Beginning this month, consumers can experience Casper's eponymous sleep surface in person at West Elm stores in the U.S. and order mattresses starting at $500 to ship directly nationwide.
"With Casper as our innovative partner, we are able to provide the ultimate modern retail experience of purchasing a hand-blocked quilt, Mid-century bed, and well-engineered mattress all in one convenient shop," said West Elm president Jim Brett. "We are thrilled to support the Casper mission and become part of today's sleep and wellness movement."
"Demand for Casper has been overwhelming," said Philip Krim, Casper co-founder and CEO. "Casper.com is crucially important for interacting with our customers, but we've found that people love to experience Casper in person as well. It's an incredible opportunity to build upon that demand with West Elm, a partner with a national reputation for great design and innovative partnerships."
In just two short years, Casper has developed a cult following of fans enamored with the brand's meticulously engineered sleep products, simple direct to consumer model, and over-the-top customer service. The partnership will give Casper owners and fans access to West Elm's signature mix of modern and handcrafted furnishings and accessories, and will give Casper the opportunity to introduce itself to West Elm shoppers across the country.
The Casper mattress is an outrageously comfortable sleep surface developed by an in-house team of engineers with more than fifty patents among them. It is constructed from a combination of memory and latex foams, so it sleeps cool and provides healthy bounce. Starting at just $500, the Casper comes in six standard sizes, and is delivered directly to customers in a small box. Last year, it was named one of TIME Magazine's Best Inventions of 2015.
For more information on where to find West Elm and Casper together, visit casper.com/west-elm or westelm.com/casper.
About West Elm
West Elm helps customers express their personal style at home. Headquartered in Brooklyn, NY, the brand opened its first store in 2003 in DUMBO, the neighborhood it still proudly calls home. Everything West Elm does is designed to make an impact, from its commitment to Fair Trade Certified, local and handcrafted products to its community-driven in-store events and collaborations. Mixing clean lines, natural materials and handcrafted collections from the US and around the world, West Elm creates unique, affordable designs for modern living. The brand operates 89 retail stores in the United States, Australia, Canada and the UK, ships internationally to customers around the world and operates stores in Mexico, the Middle East and Philippines through unaffiliated franchisees. West Elm is part of an active community on Facebook, Instagram, Pinterest, Twitter and YouTube, and is a member of the Williams-Sonoma, Inc. portfolio of brands.
Casper (casper.com) is a sleep brand that launched in 2014 with one perfect mattress sold directly to consumers — eliminating commission-driven, inflated prices. Its award-winning sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?" sized box. A year and a half after launching the mattress, Casper expanded its universally comfortable product line, which now includes a perfect pillow, sheets, and a duvet. The company is one of the fastest growing consumer brands of all time, earning $100M in revenue in 2015 — its first full calendar year. In 2016 Casper was named one of Fast Company's Most Innovative Companies in the World.
VP, Communications, Casper
Public Relations Director, West Elm
Andres (Dru) Ortega
Public Relations Manager, West Elm
SOURCE Casper; West Elm