ENGLEWOOD, Colo., June 17 /PRNewswire/ -- The Western Union Company (NYSE: WU), a leader in global payment services, is the official sponsor for this year's World Music Awards, airing in the United States and Canada on My Network TV tonight.
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The World Music Awards, held this year in Monaco, is the most widely broadcast awards show in the world, with more than 1 billion viewers in over 150 countries worldwide.
To promote its sponsorship of the event, Western Union held its first-ever mobile sweepstakes, the yes! box campaign. Prizes included iPod Touch music players, prepaid Visa gift cards, and a trip for two to the World Music Awards. More than 70,000 people played the sweepstakes, drawing 28,000 unique visitors to Western Union's website, www.westernunion.com.
Grand-prize winners Mandy McCalister and Michelle Kaady from St. Helens, Ore., accompanied the Western Union team to the event.
About Western Union
The Western Union Company (NYSE: WU) is a leader in global payment services. Together with its Vigo, Orlandi Valuta, Pago Facil and Custom House branded payment services, Western Union provides consumers and businesses with fast, reliable and convenient ways to send and receive money around the world, as well as send payments and purchase money orders. The Western Union, Vigo and Orlandi Valuta branded services are offered through a combined network of more than 420,000 agent locations in 200 countries and territories. In 2009, The Western Union Company completed 196 million consumer-to-consumer transactions worldwide, moving $71 billion of principal between consumers, and 415 million business payments. For more information, visit www.westernunion.com.
SOURCE Western Union