Wetzel's Pretzels Takes Guests on Flavor Filled Adventure with New Drink in Partnership with Warner Bros. Pictures Animation's The Cat in the Hat

SCOTTSDALE, Ariz., Oct. 7, 2026 /PRNewswire/ -- Wetzel's Pretzels, the fun-loving Southern California-based soft pretzel brand, is excited to announce its partnership with Warner Bros. Pictures Animation and The Cat in the Hat, in his animated theatrical feature film debut, arriving in theaters November 6, 2026. Bringing the colorful, imaginative world of Dr. Seuss and The Cat in the Hat to life, Wetzel's Pretzels is adding a vibrant, new movie-themed drink to the menu for a limited time.

Introducing The Things' Blue Lemonade Freeze, a playful twist on two of Wetzel's classic frozen drink flavors and inspired by the mischievous Things characters themselves. This drink layers bursting Cherry Boba with Frozen Lemonade and Blue Raspberry Granita.

Guests can pair it with Wetzel's signature Dog Bites, made with 100% all-beef mini hot dogs wrapped in pretzel dough and baked to perfection, or warm, soft Pizza Bitz topped with a slice of savory pepperoni and a sprinkle of three-cheese blend.

"We are honored to be an official partner for this film. It's the perfect partnership because Wetzel's Pretzels is all about making everyday moments a little more fun and The Cat in the Hat gave us the opportunity to bring that playful spirit to life,' said Sarah Curtis, Vice President of Marketing for Wetzel's Pretzels. "The Things' Blue Lemonade Freeze is a refreshingly playful mix of tart and sweet bringing a burst of fun to every sip. We are excited for The Cat in the Hat fans and Wetzel's Pretzels lovers to stop into one of our stores and try this new drink for a limited time. Pair it with our freshly baked Dog Bites and Pizza Bitz for a crave-worthy, flavor-packed treat." 

As part of this partnership, there are also prizes up for grabs! Guests can enter to win a private screening of The Cat in the Hat, assorted themed merchandise and a Wetzel's Pretzels gift card. Follow @wetzelspretzels for more information. For full details and sweepstakes rules, visit https://www.wetzels.com/thecatinthehat now through October 20, 2026.

Stop by Wetzel's Pretzels and try The Things' Blue Lemonade Freeze, now available at participating locations nationwide until December 6, 2026.

For more information about Wetzel's Pretzels, visit wetzels.com.

About Wetzel's Pretzels

Providing a fun, fresh take on soft pretzels, Wetzel's Pretzels was founded in 1994 by Bill Phelps and Rick Wetzel in Pasadena, California. Drawing fans to its mouth-watering, portable snacks that are hand-rolled, baked fresh and served hot from the oven, word quickly spread about the delicious West Coast brand. Today, Wetzel's Pretzels has grown to more than 400 locations continuing to cultivate fanatics around the world with its SoCal vibes and "gram-worthy" snacks. As the nation's leading pretzel chain, the franchise has received numerous accolades, most recently being named on Yelp's 2024 Fastest Growing Brands, alongside Franchise Business Review's 2024 Top Franchises, 2024 Top Franchises for Women, and Top Culture100 lists.

About The Cat in the Hat

Meet the Cat in the Hat you don't know! In the wonderfully whimsical tradition of Dr. Seuss, The Cat in the Hat comes to the big screen in his animated theatrical feature film debut, an all-new, epic adventure with an edge, where mischief, magic and mayhem reign supreme. Doing what he does best, the Cat—voiced by Bill Hader—spreads joy to kids in his hilarious, signature and singularly irreverent way, transporting them and audiences on a fantastical journey through a world they've never seen before. In the film, our hero takes on his toughest assignment yet for the I.I.I.I. (Institute for the Institution of Imagination and Inspiration, LLC): to cheer Gabby and Sebastian, a pair of siblings struggling with their move to a new town. Known for taking things too far, this could be this agent of chaos's last chance to prove himself...or lose his magical hat!

Starring alongside Hader are Matt Berry, Quinta Brunson, Xochitl Gomez, with Giancarlo Esposito, and America Ferrera. Tituss Burgess, Bowen Yang, Paula Pell and Tiago Martinez also star.

The Cat in the Hat is directed by Erica Rivinoja and Alessandro Carloni from their own screenplay, screen story by Caroline Williams, based on the book by Dr. Seuss and in partnership with Dr. Seuss Enterprises. It is produced by Daniela Mazzucato and Jared Stern. The executive producers are Bill Hader, Susan Brandt, Bill Damaschke, Kelly Marcel and Steve Zissis, Tim Story and Alex Timbers. It is edited by Dan Molina, with music by Lorne Balfe.

Warner Bros. Pictures Animation's first full-length feature film, The Cat in the Hat, comes to theaters and IMAX^® across North America on November 6, 2026, distributed worldwide by Warner Bros. Pictures.

About Dr. Seuss Enterprises

Founded in 1993, Dr. Seuss Enterprises is a global entertainment company. Our mission is to educate and entertain generations around the world by promoting and protecting the literary and artistic works of Dr. Seuss. We provide world-class content that drives joyful learning and creates hopeful futures. All Dr. Seuss Enterprises' profits benefit charitable organizations that focus on causes such as education, science, health, animal conservation, and the arts. For more information, subscribe to our YouTube channel, visit DrSeussEnterprises.com, or follow us on Instagram. 

SOURCE Wetzel's Pretzels