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Weyerhaeuser Distribution Adds Allura Siding in Northeast

The fiber cement siding manufacturer to offer its full siding and trim line

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News provided by

Weyerhaeuser Distribution

Feb 01, 2018, 08:00 ET

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SEATTLE, Feb. 1, 2018 /PRNewswire/ -- Weyerhaeuser Distribution's Easton, Pennsylvania facility will now offer Allura, a leading fiber cement siding manufacturer.  The facility will service markets in the northeast including Pennsylvania, New Jersey, New York, Maryland, Connecticut and Delaware. The specially formulated, high performance fiber cement siding has a natural wood look and is easy to maintain and can stand up to weather conditions in all climates.

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Allura fiber cement siding in Vanilla White.
Allura fiber cement siding in Vanilla White.

Allura's lap siding comes in both smooth and traditional finishes, both have fire, bug, moisture, impact and fade resistant qualities. Smooth lap offers a smooth matte finish with the lowest gloss finish available while traditional lap showcases a realistic wood grain. Both finishes are available with a ready-to-paint option, or customers can choose from one of the ColorMax® solid colors and stain color solutions.

In addition, a full line of ColorMax and primed products lines will be available including planks, panels, shingles, soffits, trim, and shapes offering a complete one-stop-shop for ease of installation.

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"We're excited to add Allura to our wide range of building products in Easton – offering builders another way to differentiate their homes," said David Helmers, vice president of Weyerhaeuser Distribution. "Coupled with Easton's excellent customer service and quick delivery capabilities, we're confident our customers will quickly adopt this high performing, affordable alternative siding for both new construction and remodeling."

For more than 75 years, Allura has manufactured fiber cement exterior building products. With an industry-leading 50-year limited warranty and commitment to sustainability, Allura is a powerful addition to Weyerhaeuser's distribution offering. Allura's fiber cement siding products are manufactured in its three plants, North Carolina, Indiana and Oregon.

"We're pleased to partner with Weyerhaeuser's Easton-based distribution network and its loyal dealer base," says Jessica L. Navascues, CEO, Allura. "The partnership expands our national reach and is an important step in the growth of Allura in the U.S. building products market."

For more details on Allura fiber cement siding, visit www.AlluraUSA.com.
For more information on Weyerhaeuser Distribution, visit www.weyerhaeuser.com/distribution.

About Weyerhaeuser
Weyerhaeuser, one of the world's largest forest products companies, began operations in 1900. The company's wood products business offers leading structural frame materials and OSB products, software, and technical support for residential, multi-family, and light commercial construction under the Weyerhaeuser and Trus Joist® brand names. Weyerhaeuser is also one of the largest building products distributors in the U.S., offering products through more than 300 suppliers. Weyerhaeuser manages its timberlands on a sustainable basis in compliance with internationally recognized forestry standards, and all of the company's structural wood products are certified to the SFI® standard. www.weyerhaeuser.com/distribution

About Allura
For over 75 years, Allura has manufactured and distributed fiber cement exterior building products including lap siding, panels, soffits, shakes, exterior trim and decking.  Specially formulated to withstand any type of climate, fiber cement products by Allura with their realistic wood grain won't crack, warp or splinter and effectively resist fire, water and fungus. To learn more about Allura's fiber cement products, go to www.AlluraUSA.com.  Also, follow Allura at www.facebook.com/allurausa and on Twitter @AlluraUSA.

SOURCE Weyerhaeuser Distribution

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