NEW YORK, April 28, 2011 /PRNewswire/ -- Search engines constantly tweak their algorithms and are finding – and surfacing – more content from the social layer. Understanding the changing search engine landscape is important for any communicator interested in building online visibility for their organization. Today on the Beyond PR blog, we highlight strategies PR and marketing pros can borrow from the SEO playbook to build visibility in search engines for their messages.
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The Beyond PR blog highlights communications tactics and trends in public relations, investor relations, social media, SEO and content marketing.
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