What Is the Secret to a Perfect Dessert? It's the Secret Ingredient of Course!

One Lucky Winner will receive $10,000 Toward a Sweet Secret Wish in the Eagle Brand® Sweet Secret Recipe and Essay Contest

Oct 14, 2011, 06:00 ET from The J.M. Smucker Company

ORRVILLE, Ohio, Oct. 14, 2011 /PRNewswire/ -- The secret is out! According to the Eagle Brand® survey conducted by Kelton Research, 95 percent of surveyed Americans agree a secret ingredient can change an entire dish. For nearly a third of surveyed bakers, that secret is sweetened condensed milk, as 32 percent of respondents typically keep sweetened condensed milk on hand in their pantry. To help share this secret, the maker of Eagle Brand Sweetened Condensed Milk is launching the Eagle Brand Sweet Secret Recipe and Essay Contest with a chance to win $10,000 towards a "sweet secret" wish.

Now through December 7, 2011, home bakers are invited to enter the "Sweet Secret" contest by submitting an original dessert recipe – along with an essay of 100 words or less describing why Eagle Brand Sweetened Condensed Milk is the "sweet secret" ingredient in the recipe – in English at www.EagleBrand.com or in Spanish at www.MarcaEagle.com.  Entrants can submit their delicious dessert recipes using at least one 14-ounce can of any variety of Eagle Brand Sweetened Condensed Milk in one of five categories - fudge, cheesecake, pie, cookie bar or other.

"Sharing recipes is a great way to start new traditions among friends and families," said Maribeth Badertscher, Vice President, Corporate Communications, The J.M. Smucker Company. "The 'Sweet Secret' contest was inspired by the many ways Eagle Brand Sweetened Condensed Milk plays a role in memorable holiday traditions, and we are excited to celebrate the holiday baking season by sharing the most creative entries with everyone."

Eagle Brand Sweetened Condensed Milk is the go-to sweet secret ingredient for preparing countless holiday recipes. It is a special blend of milk and sugar that can be used to create a foolproof "base" for a variety of desserts. When combined with acidic fruit juice, such as lemon juice, sweetened condensed milk thickens – without heating – to form velvety pie fillings, puddings and other desserts. It also caramelizes evenly and easily – just empty in saucepan, heat and stir per directions on can.

The Eagle Brand Sweet Secret Recipe and Essay Contest ends on December 7, 2011. Open to legal residents of the 50 United States and D.C., 18 years and older.  Void where prohibited.  For details and complete Official Rules, visit www.EagleBrand.com or www.MarcaEagle.com.

For more information about Eagle Brand, please visit www.EagleBrand.com, www.MarcaEagle.com or www.Facebook.com/EagleBrand.  

About The J.M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that bring families together to share memorable meals and moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, Cafe Bustelo®, Cafe Pilon™, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 13 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.

SOURCE The J.M. Smucker Company



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