What Makes Americans Smile Most This Holiday Season? Being With Loved Ones and Giving - Rather Than Getting - Holiday Gifts

According to New Survey Issued from Dunkin' Donuts® Packaged Coffee

Dec 20, 2010, 09:44 ET from The J.M. Smucker Company

ORRVILLE, Ohio, Dec. 20, 2010 /PRNewswire/ -- Even with challenging economic times and the headaches of holiday travel upon us, Americans can still find something to smile about this holiday season.  A recent survey conducted by Kelton Research on behalf of Dunkin' Donuts® packaged coffee available where you buy groceries revealed that:

  • Eighty-seven percent of respondents reported being with loved ones as the most smile-inducing activity this holiday season,
  • While 88 percent of respondents admit they smile more when giving rather than receiving holiday gifts.

(Logo: http://photos.prnewswire.com/prnh/20101220/NY19788LOGO )

Further research revealed that more women than men are happy spending time with loved ones during the holidays (90 percent versus 83 percent) and smile more when exercising seasonal traditions (70 percent versus 55 percent).  Perhaps all this time spent with others is why more ladies than gentlemen (92 percent versus 84 percent) feel better about giving gifts than receiving them.  

Americans are excited about winter holiday food and drinks.  Over six in ten (63 percent) indulge in their favorite winter holiday foods or drinks, such as eggnog or turkey.  Certain flavors remind people of this time of year perhaps to honor tradition, for nostalgia's sake or even a sweet tooth's desire. According to the survey, three quarters (75 percent) of respondents chose gingerbread or pumpkin as their  favorite holiday flavors rather than cinnamon (67 percent), peppermint (59 percent), baked cookies (57 percent) or cranberry (57 percent), while apples, vanilla and other flavors ranked at the bottom of the list.  

What's even better than indulging in favorite holiday flavors is sharing the experience with a loved one.  Nearly half (42 percent) of all survey respondents would like to have a warm cup of coffee during the holiday season with their significant other, while others prefer to celebrate the holidays with a best friend (18 percent), a parent (15 percent) or even a sibling (8 percent). Interestingly enough, more men than women (48 percent versus 37 percent) prefer to enjoy a cup of coffee with their spouse or partners over other survey choices.  

Enjoy quality time with friends and family this holiday season with Dunkin' Donuts packaged coffee that you can enjoy at home. Try Dunkin' Turbo™ this holiday season a rich, smooth, medium roast coffee that has an extra boost of flavor to kick-start your day. Pick up some where you buy groceries (11 oz. for MSRP $7.99-8.99).

Browse our coffee aisle or find a grocery store selling Dunkin' Donuts coffee near you at www.dunkinathome.com.

The Dunkin' Donuts Holiday Survey was conducted by Kelton Research on behalf of The J.M. Smucker Company in November 2010.

About The J.M. Smucker Company

For more than 110 years, The J.M. Smucker Company has been committed to offering consumers quality products that help families create memorable mealtime moments.  Today, Smucker is a leading marketer and manufacturer of fruit spreads, retail packaged coffee, peanut butter, shortening and oils, ice cream toppings, sweetened condensed milk, and health and natural foods beverages in North America. Its family of brands includes Smucker's®, Folgers®, Dunkin' Donuts®, Jif®, Crisco®, Pillsbury®, Eagle Brand®, R.W. Knudsen Family®, Hungry Jack®, White Lily® and Martha White® in the United States, along with Robin Hood®, Five Roses®, Carnation®, Europe's Best® and Bick's® in Canada. The Company remains rooted in the Basic Beliefs of Quality, People, Ethics, Growth and Independence established by its founder and namesake more than a century ago. The Company has appeared on FORTUNE Magazine's list of the 100 Best Companies to Work For in the United States 12 times, ranking number one in 2004. For more information about the Company, visit www.smuckers.com.

The J.M. Smucker Company is the owner of all trademarks, except Pillsbury, the Barrelhead logo and the Doughboy character are trademarks of The Pillsbury Company, LLC, used under license; Carnation is a trademark of Societe des Produits Nestle S.A., used under license; and Dunkin' Donuts is a registered trademark of DD IP Holder, LLC, used under license. Borden and Elsie are trademarks used under license.

CONTACT:  Megan Ferries

RF|Binder for The J.M. Smucker Company

212 994 7572


SOURCE The J.M. Smucker Company