Wheel of Fortune and Sony Rewards Partner with Affinity Solutions for Viewer 'Wheel Deals'

First-Ever Online Viewer Loyalty Program in TV History, Wheel Watchers Club on Sony Rewards, Adds New Rewards Platform to Deliver Relevant Retailer Offers to Viewers.

Oct 25, 2010, 08:57 ET from Affinity Solutions, Inc.

NEW YORK, Oct. 25 /PRNewswire/ -- Affinity Solutions (www.affinitysolutions.com) has announced a partnership with Wheel of Fortune (www.wheeloffortune.com) and Sony Rewards (www.sonyrewards.com/wof) to introduce a new Wheel Deals rewards platform. Wheel Deals is an extension of the Wheel Watchers Club on Sony Rewards that makes it easy for Wheel Watchers Club members to save money every day at their favorite retailers. The new offering provides significant and measurable added value to rewards program partners and in-show advertisers.

The Wheel Watchers Club on Sony Rewards™ is the first-ever, long-term, online viewer loyalty program in television history that rewards viewers for doing what they already do, watching Wheel of Fortune. Now it its 7th year, the program has exceeded the 5.7 million mark and offers viewers free membership at wheeloffortune.com.

During episodes of America's Favorite game show, Wheel Watchers Club members will be invited to receive special offers when they login to their Wheel Watchers Club account online and visit Wheel Deals. The site will be comprised of retailer offers and interactive Wheel-related games that will allow visitors to accrue rewards points.

"As the leader in developing rewards programs for retailers, organizations and other properties, we are happy to partner with Wheel of Fortune to deliver this valuable offering to its viewers," said Jonathan Silver, President and CEO of Affinity Solutions. "As one of the first to develop an interactive and online rewards program, Wheel of Fortune is pioneering the integrated loyalty experience associated with a television show."

Along with providing back-end maintenance and oversight to the rewards program, Affinity Solutions will tap into its network of over 20,000 retailers to enhance Wheel Deals. The program may also leverage Affinity Solutions' mobile app offerings, which reach consumers across multiple mobile platforms.

"Wheel of Fortune has always attracted brand leaders as partners. The new Wheel Deals rewards platform will allow us to extend our partner base, provide these brands unique online and on-air exposure, and offer additional benefits and value to our loyal viewers," said Harry Friedman, Executive Producer, Wheel of Fortune.

Advertisers' and retail partners' discounts will appear on the Wheel Deals Page, along with a highlighted featured offer. Site visitors who click on the featured offer will be taken to a page that highlights that retailer, its customer message and offer. Site visitors will also be able to click on each retailer's "call to action" to find out more about the offer.

Retailers interested in participating in Wheel Deals should contact Tom Tracy, Vice President, Retail Strategy & Account Management at Affinity Solutions, at (646)922-0538 or ttracy@affinitysolutions.com.  

About Sony Rewards

Sony Rewards is an exciting loyalty program designed to reward Sony enthusiasts for interacting with various Sony businesses, including Wheel of Fortune via the Wheel Watchers Club, and for taking advantage of special offers on our Sony Rewards website. Points are earned by participating in partner activities, completing the nightly Wheel of Fortune Bonus Round puzzle and by answering polls and surveys.

About Wheel of Fortune

Wheel of Fortune has been the #1 syndicated series since its inception and has earned 5 Emmy Awards.  With more than 25 million viewers per week, syndication's most successful series continues to attract a larger audience than many primetime television shows. Wheel of Fortune is produced in High Definition by Sony Pictures Television, a Sony Pictures Entertainment Company.  It is distributed domestically by CBS Television Distribution and internationally by CBS Studios International, both units of CBS Corp.

About Affinity Solutions

Founded in 1998, Affinity Solutions has developed hundreds of offline and online relationship marketing and retailer-funded programs. Its innovative Affinity Rewards programs integrate a rich database of customer information, rebate rewards, experiential benefits, and editorial content, to drive deeper customer relationships for its partners. Affinity Solutions provides a full range of services – from the technical to the creative – to deliver every aspect of building and maintaining a relationship-marketing program, or "affinity program." Providing a turnkey solution, the company offers direct marketing, creative and editorial development, partner recruitment, information technology, data analytics, and specialized customer service. Affinity Solutions recently launched its Affinity Dashboard™, a comprehensive view of customer shopping behavior which provides the most unique, timely, and comprehensive competitive sales data available to retailers today. Designed to provide critical insights, the Affinity Dashboard helps drive retail marketing strategies as well as operational, merchandising and purchasing decisions.

SOURCE Affinity Solutions, Inc.