When words aren't enough: Sophia Bush expresses her most indescribable moments with a healthy beautiful smile thanks to Philips Sonicare and Philips Zoom

STAMFORD, Conn., May 7, 2015 /PRNewswire/ -- A smile is worth a thousand words, and Sophia Bush knows that when she flashes her pearly whites, she's sending a clear message to the outside world. A radiant, healthy smile builds instant confidence – and that's a powerful feeling. Inspired by life's indescribable moments – both big and small – Bush, an award-winning actress and activist, is teaming up with dental professional recommended Philips Sonicare, and Philips Zoom, to share how a beautiful smile can perfectly communicate the feelings you can't put into words.

"Having a healthy, white smile is so important to me," Bush said. "I'm focused on feeling comfortable in my own skin, and when I feel good about my smile, I feel good about myself. This confidence encourages me to be bold in my career and my personal life. Philips Sonicare and Philips Zoom help me look and feel my best every day in a way that's hard to put into words."

Bush has had countless incredible experiences—from traveling through Patagonia with her best friend to playing a tough detective on the hit TV series Chicago P.D. During the partnership, she'll reveal the magic behind those moments and more, including her advice for pursuing a passion and living in the moment, as well as her best confidence-building beauty and style tips for this summer and beyond.

"A really interesting thing happens when you talk to people who use Philips oral healthcare products," said Boon Lai, vice president of marketing for Philips, North America. "The experience seems to defy words. Instead, people talk about the feeling they get when they use a Philips Sonicare toothbrush or get a Philips Zoom whitening treatment. It's about the confidence and reassurance that come with making a healthy choice with results you can see and feel every day."

Philips Oral Healthcare delivers superior innovation with professional-grade products endorsed by dental professionals and superior technology for use at home. Philips Zoom's in-office whitening treatment, Philips Zoom WhiteSpeed, safely whitens teeth up to eight shades in only 45 minutes. Philips Zoom QuickPro, Philips' newest professional whitening treatment, can whiten teeth up to four shades with just one five-minute application at the dentist. Philips Sonicare power toothbrushes provide more brush strokes in two minutes than a manual toothbrush provides in one month of use. The Philips Sonicare DiamondClean power toothbrush (now available in white, black and pink) offers a personalized brushing experience with five distinct settings, and is proven to whiten teeth in one week, and improve gum health in two^1,2.

To learn more about the latest Philips Sonicare innovations, visit Sonicare.com and follow us on Facebook and Twitter. You can follow the conversation using #GetTheFeeling. Visit Philips.com/Sonicare to learn more about Philips Sonicare's "Indescribable Experiences" campaign.

Visit ZoomWhitening.com to learn more about the brand's in-office and at-home whitening options or find a nearby dentist, and become a fan on Facebook.

¹Delaurenti M, et al. An Evaluation of Two Toothbrushes on Plaque and Gingivitis. Journal of Dental Research. 2012, 91(Special Issue B):522.
²Colgan P, DeLaurenti M, Johnson M, Jenkins W, Strate J. Data on file, 2010

About Royal Philips
Royal Philips (NYSE: PHG, AEX: PHIA) is a diversified health and well-being company, focused on improving people's lives through meaningful innovation in the areas of Healthcare, Consumer Lifestyle and Lighting. Headquartered in the Netherlands, Philips posted 2014 sales of EUR 21.4 billion and employs approximately 108,000 employees with sales and services in more than 100 countries. The company is a leader in cardiac care, acute care and home healthcare, energy efficient lighting solutions and new lighting applications, as well as male shaving and grooming and oral healthcare. News from Philips is located at www.philips.com/newscenter.

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SOURCE Royal Philips