WHERE ZEST MEETS THE WEST: LONE RIVER RANCH WATER LAUNCHES NEW LEMONADE SPLASH VARIETY PACK - THE OFFICIAL DRINK OF OUTDOOR SUMMER ADVENTURE

The Lemonade Splash Variety Pack features four bold new flavors: Classic Agave, Prickly Pear, Hot Honey and Blueberry. Lightly carbonated, gluten free and with 100 calories or less and no more than 3g of sugar per can, Lone River Lemonade Splash is crafted with quality ingredients you can feel good about. And at 4% ABV, it's the perfect option to responsibly enjoy post-adventure.

To celebrate the launch, Lone River is proud to announce partnerships with Strava, the world's leading fitness tracking platform and social network and Cooldown, the fast-growing community-focused run club. These collaborations will feature a series of activations designed to turn small, everyday moments into something worth celebrating. Whether it's a jog around the block or a spontaneous day hike for the story books, Lemonade Splash is made to be enjoyed after adventures of all sizes. And with run club participation up nearly 60 percent globally in 2024* Lone River is making it easier than ever to find your stride.

"At Lone River, we've always believed the spirit of the West is more than a place — it's a way of life rooted in independence, grit, and forging your own path," said Katie Beal Brown, Founder & CEO of Lone River Beverage Co. "Our partnerships with Strava and Cooldown are about honoring that spirit — inviting people to embrace everyday adventures and find joy in the journey, where movement leads to meaningful connections with the outdoors and with one another."

MAPPING NEW TERRITORY: LONE RIVER x STRAVA
The partnership with Strava introduces Lone River's Variety Pack Challenge, encouraging bite-sized adventure – whether a lunchtime walk or a Cooldown Run Club event – proving you don't need to travel far to find adventure.

Inspired by the new award-winning Lemonade Splash variety pack, this challenge invites participants to explore the great outdoors in the most approachable way possible. From hiking, running, yoga and beyond, variety is the name of the game.

Between July 14 and August 4, complete 8 days of 30 minutes or more of an eligible outdoor activity. Repeating activities is fine, but trying 8 different ones is the real win – just like a good variety pack. This isn't about speed or mileage. It's about movement and making time to live in the moment.

Those who complete Lone River's Variety Pack Challenge** will have the chance to score exclusive Lone River merch, plus some seriously sweet rewards like Lone River Founder Katie Beal Brown's favorite wearable fitness tracker – and a full year membership*** to keep the adventure going. One lucky grand prize winner and three friends (21+) will run, sip and kick back in style with a luxury glamping experience at the 2025 Runningman Festival.

LONE RIVER x COOLDOWN 
Cooldown and Lone River are hitting the road together, kicking off a series of community runs for a tasty twist on your post-workout routine. Starting May 1, as the official beverage sponsor of select Cooldown run club events, Lone River will serve participants with a well-earned Lemonade Splash to toast to the finish line.

LEMONADE SPLASH VARIETY PACK ON SHELVES NOW

The Lemonade Splash Variety Pack is available now in 12-packs of 12oz cans with a suggested retail price of $17.99. Serve chilled and it's ready to go — whether you're headed to the trail, the pickleball court or your backyard with friends.

To learn more about Lone River and to find a Lemonade Splash Variety Pack near you visit loneriverbevco.com and follow @LoneRiver on social media.

* Strava Annual Year End Trend Report 2024

**NO PURCHASE NECESSARY. One may enter the Sweepstakes WITHOUT completing the Challenge by visiting www.spiritspromos.com/ready-to-drink/lone-river-sweeps, then completing and submitting an entry form with name, date of birth, e-mail address and other required information. Open only to legal U.S. residents of AL, CO, FL, GA, ID, MI, MT, NC, OR, SC, TN, TX, UT, VA, WA & WY, 21 or older. Void elsewhere and where prohibited by law. Grand Prize consists of Festival passes and $5,500 gift card (terms and conditions apply); winner must be available to attend Festival in Kingston Downs, GA, 9/12-14/2025 or Grand Prize will be forfeited. Unspecified expenses are winner's sole responsibility. Alcohol NOT part of any prize. Subject to Official Rules at website. Sponsor: Diageo Beer Company USA, New York, NY. Not sponsored or endorsed by Runningman Festival, All Day Running Co, LLC or Strava, Inc.

***Awarded as $239 e-gift card.

Please Drink Responsibly. Far West Spirits LLC, Houston, TX.

About Lone River Beverage Company
Founded in 2019 by native Texan Katie Beal Brown and acquired by Diageo in 2021, Lone River Beverage Company offers two award winning drink propositions, with the taste of organic agave nectar and lime, that play on the biggest tequila inspired cocktail spaces with both lighter and fuller flavored options. The brand's namesake Ranch Water hard seltzer is rooted in tradition and taste from the high desert of Far West Texas. At 80 calories, 0g of Sugar and 4% ABV per 12 oz can, Lone River Ranch Water brings an easy-drinking twist to Texas' classic cocktail. Lone River Ranch Water hard seltzer is available in Original, Spicy, Prickly Pear and new Blackberry flavors. Lone River Ranch Rita is a fuller flavored Margarita style beverage. At 140 calories, 4g of Sugar and 5.8% ABV per 12 oz can, it delivers on the indulgent salty and sweet taste of the classic margarita cocktail. Lone River Ranch Rita is available in Classic, Spicy, Mango and Blood Orange flavors. Lone River products are available nationwide in major retailers as well as independent stores. Lone River is also available via delivery platforms Instacart, Doordash, UberEats, and more. To learn more, visit www.loneriverbevco.com. Enjoy Responsibly.

About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding collection of brands including Johnnie Walker, Crown Royal, Bulleit and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Casamigos, DeLeon and Don Julio tequilas, Captain Morgan, Baileys, Tanqueray and Guinness.

Diageo is listed on both the New York Stock Exchange (NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their products are sold in more than 180 countries around the world. For more information about Diageo, their people, brands, and performance, visit www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com, for information, initiatives, and ways to share best practice. Follow on Instagram for news and information about Diageo North America: @Diageo_NA.

About Strava
Strava is the app for active people. With over 150 million athletes in more than 185 countries, it's more than tracking workouts—it's where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava's got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today.

About Cooldown
Cooldown is a nationwide run club built to make running more fun, social, and accessible. We host free weekly runs in 15 cities, bringing together over 2,500 runners every week. Each city is led by passionate community captains who foster a welcoming and inclusive environment. Our runs are open to all paces and experience levels—no sign-ups, no pressure, just good vibes. Whether you're training for a race or just showing up to move, you're part of the Cooldown crew.

MEDIA CONTACTS

TAYLOR
[email protected]

Nicole Anastasi, Diageo
[email protected]

SOURCE Lone River Beverage Company