LONDON, August 9, 2018 /PRNewswire/ --
Casper, the global sleep company, is sleeping happy as it tops the league table as the Best Mattress Brand in 2018 in the highly competitive Which? Best Mattress Brands survey. Conducted by a panel of Which? members, the original bed in a box achieved an outstanding 87%, outscoring its competitors in the all important categories of comfort and value for money.
Often copied but never challenged, Casper is no stranger to high profile accolades. Earlier this year, Casper picked up its third Which? Best Buy Mattress award, adding yet another piece of silver to its bumper trophy cabinet which already includes an Indy Best Buy and a TIME Magazine's Best Inventions award, to name but a few.
This prestigious position on top of the Which? Best Mattress Brand 2018 podium, proves that the sleep loving innovators behind the bed-in-a-box phenomenon continue to deliver pioneering products that consumers (and independent mattress testers) love.
Co-Founder and Global MD for Casper, Constantin Eis, comments "At Casper, we are obsessed with sleep and even more obsessed with engineering the perfect products that deliver a life well slept. We are extremely proud to have the most innovative and forward thinking sleep engineering team in the world, who live, breath and sleep all things bedtime. This team is dedicated to building the very best mattresses in the world, with one, simple objective; giving every customer a better sleep, for a better life. This means sourcing the highest quality materials and rigorously testing all our products to ensure every pillow, sheet, mattress and dog bed is developed to the highest specification. Being recognised by the Which? members as the Best Mattress Brand for 2018 is testament to our commitment to both product quality and great value."
Turning profits, sky high partnerships and bringing sleep to the streets of London
There is more good news for the original bed in a box company. Within the last six months, Casper has turned towards profitability in the UK, growing at a rapid pace with three-digit growth figures year-on-year. Its latest partnership with American Airlines is testament to the power, reputation and desirability of the Casper brand. Its innovative range of in-flight sleep products can now be enjoyed by First and Business Class American Airlines passengers, helping them sleep soundly on their journey from London to New York.
Taking sleep to new heights isn't the only thing that has been keeping Casper busy. This month, Casper is taking over London with a multi-channel marketing campaign. From high impact print and digital media, unmissable tube and bus adverts and a partnership with members' club Norn, Casper is on a mission to bring nothing but sweet dreams to sleep deprived Londoners.
For further information or images or to arrange an interview with Global MD Constantin, please contact the Casper team at [email protected]
Notes to Editor
Casper is a global sleep company that launched in 2014 with one perfect mattress sold directly to consumers - eliminating commission-driven, inflated prices. Its critically acclaimed sleep surface was developed in-house, has a sleek design, and is delivered in a small, "how did they do that?" -sized box.
The company is one of the fastest growing consumer brands of all time, earning $100M in revenue in 2015 - its first full calendar year. In 2016 Casper launched in the United Kingdom, Germany, Austria, and Switzerland. Casper launched in France in April 2017. The company was named Fast Company's 50 Most Innovative Companies in 2017, and its eponymous mattress was crowned one of TIME Magazine's Best Inventions.