While the Rest of Baltimore Thinks Social Media Marketing, Planit Plans Social Media Domination

BALTIMORE, Sept. 13 /PRNewswire/ -- Planit, a Baltimore-based marketing communications agency, announced today it has hired Jessica Smith as director of social influence. Smith will lead the social influence team in the development of best-in-class word-of-mouth and social media campaigns. One of her first priorities will be to integrate social and WOM strategies into clients' existing campaigns.

"Social media is changing everything—from the way we do business, to how we generate ideas, to how we market to our audiences," said Matt Doud, president of Planit. "Planit has always been on the cutting edge of innovative marketing, connecting online and offline strategies with creative thinking to make a positive impact for our clients. Adding Jessica to our team is just one more demonstration of how we are staying one step ahead, and why national and international brands are looking to us for cutting-edge marketing solutions."

With more than 31,000 followers on Twitter and a history of proven WOM success, Jessica, an avid blogger (www.JessicaNow.com), is a recognized industry leader and a true influencer in the social media space. She brings more than 10 years of experience to the marketing and WOM industry and has been a speaker on panels at conferences including PRSA International Conference 2009, BlogHer 2009, M2Moms® Conference 2009, Social Media Weekend Sacramento 2009, and Vocus Users Conference 2010.

Jessica joins Planit from Fleishman-Hillard, where she provided strategic digital and social media counsel as well as tactical execution for clients such as Chevrolet at SXSW 2010, ConAgra Foods Foundation, and the U.S. Potato Board. Prior to Fleishman-Hillard, she provided business development and marketing for clients including London First Centre, The Gettysburg Foundation, Care.com, Wishpot, Ford, and EA Sports.

"Jessica is a perfect fit for our culture here at Planit—she brings an edgy, innovative spirit that we look to bring to our clients on a daily basis," said Matt Doud, president of Planit. "We look forward to welcoming Jessica to our team, rolling up our sleeves, and incorporating her innovative ideas and experience into our social media campaigns for both our current and future clients."

About Planit

Planit is a strategically driven marketing and communications agency that provides creative solutions to a broad range of national and regional clients. Providing advertising, design, direct mail, interactive, animation, and public relations services across various industries, the agency, established in 1994, uses the philosophy of IDEAS TRANSFORM to deliver breakthrough creative and measurable results. Planit's clients include Under Armour, Barclays Bank, The John F. Kennedy Center for the Performing Arts, M-Edge Accessories, and Medifast.

SOURCE Planit