Whiskey Market to record USD 28.67 Bn growth -- Evolving Opportunities with Allied Blenders and Distillers Pvt. Ltd. and Bacardi Ltd.

NEW YORK, Aug. 17, 2022 /PRNewswire/ -- The global whiskey market size is expected to increase by USD 28.67 billion between 2020 and 2025, according to the research report by Technavio. The market observed a YOY growth of 5.00% in 2021 and the momentum is expected to accelerate at a CAGR of 5.64% during the forecast period. The report provides a comprehensive analysis of recent developments, new product launches, major revenue-generating segments, and market behavior across geographies. Download Sample PDF Report Here

Key points covered in the whiskey market study:

• Market estimates and forecast 2020-2025
• Key drivers, trends, and challenges impacting market growth
• Segment-wise, region-wise, and country-wide analysis
• Analysis of market share by vendors
• Key product launches and regulatory climate
• Post-COVID-19 impact on the market landscape.

Technavio categorizes the whiskey market as a part of the global distillers and vintners market within the overall food and beverages sector. The parent, distillers, and vintners market covers distillers, vintners, and producers of alcoholic beverages such as wine, spirits, and liqueur. The market is also segmented by manufacturing processes such as fermentation and distillation. The market does not include manufacturers of storage and dispensing equipment.

The market in focus is primarily driven by the increasing number of new product launches by vendors. Successful product launches help vendors to expand their portfolios, gain a competitive edge and drive sales. The launch of new products also expands the consumer base, which helps in increasing the revenue flow. These benefits coupled with the need to cater to the growing demands of consumers are encouraging vendors to focus on new product launches. For instance, in June 2019, American rock band, Slipknot, teamed up with the Cedar Ridge Distillery to launch a new whiskey. Similarly, in June 2019, Allied Blenders and Distillers Pvt. Ltd. (ABD) announced the launch of its new range of premium whiskies, Sterling Reserve, in Ahmednagar, India. Such successful product launches are expected to drive the growth of the market during the forecast period.

The report segments the whiskey market by product (Scotch whiskey, American whiskey, Canadian whiskey, Irish Whiskey, and others), distribution channel (off trade and on trade), and geography (APAC, North America, Europe, South America, and MEA).

Whiskey Market Product Outlook (Revenue, USD Billion, 2020-2025)

• Scotch whiskey - size and forecast 2020-2025
• American whiskey - size and forecast 2020-2025
• Canadian whiskey - size and forecast 2020-2025
• Irish whiskey - size and forecast 2020-2025
• Others - size and forecast 2020-2025

The demand for scotch whiskey is high among consumers. The increasing demand can be attributed to the growth of the affluent middle-class population across the globe. Besides, the increasing demand for premium spirits among consumers is further contributing to the growth of the segment.

Whiskey Market Distribution Channel Outlook (Revenue, USD Billion, 2020-2025)

• Off trade - size and forecast 2020-2025
• On trade - size and forecast 2020-2025

The off-trade segment generated the maximum revenue in the market in 2021. The segment includes all retail outlets such as hypermarkets, supermarkets, convenience stores, online stores, mini markets, kiosks, and wines and spirits shops. These retail outlets provide convenience by allowing consumers to choose from a wide range of products under a single roof. Besides, consumers who are fond of collecting and tasting numerous brands prefer purchasing from off-trade channels. All these factors are driving the growth of the market in the segment.

Whiskey Market Geography Outlook (Revenue, USD Billion, 2020-2025)

• APAC - size and forecast 2020-2025
• North America - size and forecast 2020-2025
• Europe - size and forecast 2020-2025
• South America - size and forecast 2020-2025
• MEA - size and forecast 2020-2025

APAC will emerge as the key market, occupying 51% of the global market share. Factors such as the rise in disposable incomes, westernization, and changes in lifestyles are driving the growth of the regional market. India and Thailand are identified as major markets in APAC and these countries are expected to offer significant growth opportunities for vendors.

The full report provides information on other drivers, trends, and challenges that are impacting the growth of the market. Request Sample PDF Report

Vendor Landscape:

The global whiskey market is characterized by the presence of numerous large, small, and medium-sized manufacturers. Most of the large and established players have extensive sales and distribution networks globally, whereas most small players are concentrated in the regional markets. Vendors compete based on parameters such as price, quality, technology, brand identity, and distribution.

The rivalry among vendors is high. Hence, vendors opt for pricing and marketing strategies to retain their existing market shares and seize new market opportunities. Besides, the focus on medium product differentiation is further intensifying the competition in the market. Hence, to survive in a competitive environment, it is becoming imperative for manufacturers to promote their product offerings through a clear and unique value proposition.

The presence of a moderate number of vendors in the global whiskey market is making it a competitive market. Moreover, the need for high initial investments and difficulty in adjusting to the regulatory scenario in the industry control the entry of new entrants in the market. Increasing competition among manufacturers may compel them to reduce the prices of their products, which can have a negative impact on their profit margins. The market includes companies of varying sizes. Some companies are more specialized in terms of a broad product portfolio, while others have substantial financial resources. Technavio identifies the following as the dominant players in the market.

• Allied Blenders and Distillers Pvt. Ltd.
• Bacardi Ltd.
• Beam Suntory Inc.
• Brown Forman Corp.
• Constellation Brands Inc.
• Davide Campari Milano Spa
• Diageo Plc
• LVMH Moet Hennessy Louis Vuitton
• Pernod Ricard SA
• William Grant and Sons Ltd.

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Related Reports:

• Irish Whiskey Market by Distribution channel and Geography - Forecast and Analysis 2022-2026
• Scotch Whisky Market by Product, Distribution Channel, and Geography - Forecast and Analysis 2022-2026

Table of Contents:

1 Executive Summary

2 Market Landscape

• 2.1 Market ecosystem
• Exhibit 01: Parent market
• Exhibit 02: Market characteristics

• 2.2 Value chain analysis
• Exhibit 03: Value chain analysis – Distillers and Vintners market

3 Market Sizing

• 3.1 Market definition
• Exhibit 04: Offerings of vendors included in the market definition

• 3.2 Market segment analysis
• Exhibit 05: Market segments

• 3.3 Market size 2020

• 3.4 Market outlook: Forecast for 2020 - 2025
• Exhibit 06: Global - Market size and forecast 2020 - 2025 ($ million)
• Exhibit 07: Global market: Year-over-year growth 2020 - 2025 (%)

4 Five Forces Analysis

• 4.1 Five forces summary
• Exhibit 08: Five forces analysis 2020 & 2025

• 4.2 Bargaining power of buyers
• Exhibit 09: Bargaining power of buyers

• 4.3 Bargaining power of suppliers
• Exhibit 10: Bargaining power of suppliers

• 4.4 Threat of new entrants
• Exhibit 11: Threat of new entrants

• 4.5 Threat of substitutes
• Exhibit 12: Threat of substitutes

• 4.6 Threat of rivalry
• Exhibit 13: Threat of rivalry

• 4.7 Market condition
• Exhibit 14: Market condition - Five forces 2020

5 Market Segmentation by Product

• 5.1 Market segments
• Exhibit 15: Product - Market share 2020-2025 (%)

• 5.2 Comparison by Product
• Exhibit 16: Comparison by Product

• 5.3 Scotch whiskey - Market size and forecast 2020-2025
• Exhibit 17: Scotch whiskey - Market size and forecast 2020-2025 ($ million)
• Exhibit 18: Scotch whiskey - Year-over-year growth 2020-2025 (%)

• 5.4 American whiskey - Market size and forecast 2020-2025
• Exhibit 19: American whiskey - Market size and forecast 2020-2025 ($ million)
• Exhibit 20: American whiskey - Year-over-year growth 2020-2025 (%)

• 5.5 Canadian whiskey - Market size and forecast 2020-2025
• Exhibit 21: Canadian whiskey - Market size and forecast 2020-2025 ($ million)
• Exhibit 22: Canadian whiskey - Year-over-year growth 2020-2025 (%)

• 5.6 Irish Whiskey - Market size and forecast 2020-2025
• Exhibit 23: Irish Whiskey - Market size and forecast 2020-2025 ($ million)
• Exhibit 24: Irish Whiskey - Year-over-year growth 2020-2025 (%)

• 5.7 Others - Market size and forecast 2020-2025
• Exhibit 25: Others - Market size and forecast 2020-2025 ($ million)
• Exhibit 26: Others - Year-over-year growth 2020-2025 (%)

• 5.8 Market opportunity by Product
• Exhibit 27: Market opportunity by Product

6 Market Segmentation by Distribution channel

• 6.1 Market segments
• Exhibit 28: Distribution channel - Market share 2020-2025 (%)

• 6.2 Comparison by Distribution channel
• Exhibit 29: Comparison by Distribution channel

• 6.3 Off trade - Market size and forecast 2020-2025
• Exhibit 30: Off trade - Market size and forecast 2020-2025 ($ million)
• Exhibit 31: Off trade - Year-over-year growth 2020-2025 (%)

• 6.4 On trade - Market size and forecast 2020-2025
• Exhibit 32: On trade - Market size and forecast 2020-2025 ($ million)
• Exhibit 33: On trade - Year-over-year growth 2020-2025 (%)

• 6.5 Market opportunity by Distribution channel
• Exhibit 34: Market opportunity by Distribution channel

7 Customer landscape

8 Geographic Landscape

• 8.1 Geographic segmentation
• Exhibit 36: Market share by geography 2020-2025 (%)

• 8.2 Geographic comparison
• Exhibit 37: Geographic comparison

• 8.3 APAC - Market size and forecast 2020-2025
• Exhibit 38: APAC - Market size and forecast 2020-2025 ($ million)
• Exhibit 39: APAC - Year-over-year growth 2020-2025 (%)

• 8.4 North America - Market size and forecast 2020-2025
• Exhibit 40: North America - Market size and forecast 2020-2025 ($ million)
• Exhibit 41: North America - Year-over-year growth 2020-2025 (%)

• 8.5 Europe - Market size and forecast 2020-2025
• Exhibit 42: Europe - Market size and forecast 2020-2025 ($ million)
• Exhibit 43: Europe - Year-over-year growth 2020-2025 (%)

• 8.6 South America - Market size and forecast 2020-2025
• Exhibit 44: South America - Market size and forecast 2020-2025 ($ million)
• Exhibit 45: South America - Year-over-year growth 2020-2025 (%)

• 8.7 MEA - Market size and forecast 2020-2025
• Exhibit 46: MEA - Market size and forecast 2020-2025 ($ million)
• Exhibit 47: MEA - Year-over-year growth 2020-2025 (%)

• 8.8 Key leading countries
• Exhibit 48: Key leading countries

• 8.9 Market opportunity by geography
• Exhibit 49: Market opportunity by geography ($ million)

9 Drivers, Challenges, and Trends

• 9.1 Market drivers

• 9.2 Market challenges
• Exhibit 50: Impact of drivers and challenges

• 9.3 Market trends

10 Vendor Landscape

• 10.1 Vendor Landscape
• Exhibit 51: Vendor landscape

• 10.2 Landscape disruption
• Exhibit 52: Landscape disruption
• Exhibit 53: Industry risks

• 10.3 Competitive landscape

11 Vendor Analysis

• 11.1 Vendors covered
• Exhibit 54: Vendors covered

• 11.2 Market positioning of vendors
• Exhibit 55: Market positioning of vendors

• 11.3 Allied Blenders and Distillers Pvt. Ltd.
• Exhibit 56: Allied Blenders and Distillers Pvt. Ltd. - Overview
• Exhibit 57: Allied Blenders and Distillers Pvt. Ltd. - Product and service
• Exhibit 58: Allied Blenders and Distillers Pvt. Ltd. - Key offerings

• 11.4 Bacardi Ltd.
• Exhibit 59: Bacardi Ltd. - Overview
• Exhibit 60: Bacardi Ltd. - Product and service
• Exhibit 61: Bacardi Ltd. - Key offerings

• 11.5 Beam Suntory Inc.
• Exhibit 62: Beam Suntory Inc. - Overview
• Exhibit 63: Beam Suntory Inc. - Product and service
• Exhibit 64: Beam Suntory Inc. - Key offerings

• 11.6 Brown Forman Corp.
• Exhibit 65: Brown Forman Corp. - Overview
• Exhibit 66: Brown Forman Corp. - Product and service
• Exhibit 67: Brown Forman Corp. - Key offerings

• 11.7 Constellation Brands Inc.
• Exhibit 68: Constellation Brands Inc. - Overview
• Exhibit 69: Constellation Brands Inc. - Business segments
• Exhibit 70: Constellation Brands Inc. – Key news
• Exhibit 71: Constellation Brands Inc. - Key offerings
• Exhibit 72: Constellation Brands Inc. - Segment focus

• 11.8 Davide Campari Milano Spa
• Exhibit 73: Davide Campari Milano Spa - Overview
• Exhibit 74: Davide Campari Milano Spa - Business segments
• Exhibit 75: Davide Campari Milano Spa - Key offerings
• Exhibit 76: Davide Campari Milano Spa - Segment focus

• 11.9 Diageo Plc
• Exhibit 77: Diageo Plc - Overview
• Exhibit 78: Diageo Plc - Business segments
• Exhibit 79: Diageo Plc – Key news
• Exhibit 80: Diageo Plc - Key offerings
• Exhibit 81: Diageo Plc - Segment focus

• 11.10 LVMH Moet Hennessy Louis Vuitton
• Exhibit 82: LVMH Moet Hennessy Louis Vuitton - Overview
• Exhibit 83: LVMH Moet Hennessy Louis Vuitton - Business segments
• Exhibit 84: LVMH Moet Hennessy Louis Vuitton - Key offerings
• Exhibit 85: LVMH Moet Hennessy Louis Vuitton - Segment focus

• 11.11 Pernod Ricard SA
• Exhibit 86: Pernod Ricard SA - Overview
• Exhibit 87: Pernod Ricard SA - Product and service
• Exhibit 88: Pernod Ricard SA – Key news
• Exhibit 89: Pernod Ricard SA - Key offerings

• 11.12 William Grant and Sons Ltd.
• Exhibit 90: William Grant and Sons Ltd. - Overview
• Exhibit 91: William Grant and Sons Ltd. - Product and service
• Exhibit 92: William Grant and Sons Ltd. - Key offerings

12 Appendix

• 12.1 Scope of the report

• 12.2 Currency conversion rates for US$
• Exhibit 93: Currency conversion rates for US$

• 12.3 Research methodology
• Exhibit 94: Research Methodology
• Exhibit 95: Validation techniques employed for market sizing
• Exhibit 96: Information sources

• 12.4 List of abbreviations
• Exhibit 97: List of abbreviations

Technavio is a leading global technology research and advisory company. Their research and analysis focuses on emerging market trends and provides actionable insights to help businesses identify market opportunities and develop effective strategies to optimize their market positions.

With over 500 specialized analysts, Technavio's report library consists of more than 17,000 reports and counting, covering 800 technologies, spanning across 50 countries. Their client base consists of enterprises of all sizes, including more than 100 Fortune 500 companies. This growing client base relies on Technavio's comprehensive coverage, extensive research, and actionable market insights to identify opportunities in existing and potential markets and assess their competitive positions within changing market scenarios.

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Newsroom: newsroom.technavio.com/news/whiskey-market

SOURCE Technavio