White Cloud Names Second Annual Children's Miracle Network Hospitals' Tissue Box Design Contest Winners

Donations Will Be Made to Seven Children's Hospitals Across the U.S.

Jun 06, 2014, 14:41 ET from White Cloud

BENTONVILLE, Ark., June 6, 2014 /PRNewswire/ -- White Cloud®, a paper products company, named 14-year-old Ryan Reyes from Brooklyn, N.Y., the grand prize winner of its national tissue box design contest with Children's Miracle Network Hospitals®. Twelve-year-old Sean Green from Stewartsville, N.J., won second prize, 12-year-old Rylee Schrader from Lansing, Mich., won third prize and eight-year-old Obi Christenson from La Crosse, Wis., won fourth prize. The designers' artwork is printed on new, softer special edition White Cloud facial tissue boxes available exclusively at Walmart through June.

"We are thrilled to have launched another successful tissue box design contest in partnership with Children's Miracle Network Hospitals that directly impacts the care of such courageous kids and families," said Drew Lufkin, division VP of consumer sales for Kruger Products L.P. "These children continue to inspire us. We're honored that our program has positively influenced these kids in more ways than one—providing them with a creative outlet, encouragement to persevere and the opportunity for their artwork to come to life on tissue boxes in stores and homes nationwide."

In the second year of its three-year partnership, White Cloud will donate a total of $155,000 to CMN Hospitals—a $15,000 increase from 2013. The donation includes: 

  • $15,000 to each contest winner's hospital ($60,000)
  • $15,000 to one CMN Hospital location in the regions of the top 3 selling Walmart stores of the special edition boxes ($45,000)
  • $50,000 to the national CMN Hospitals organization

The top selling Walmart store (of the special edition pack) will also win a special appearance from Miss America 2014, Nina Davuluri. Each contest winner also received a year-long supply of White Cloud paper products including new softer facial tissues, bath tissue, paper towels and GreenEarth® products. The top four winning hospitals include:

  • Maria Fareri Children's Hospital at Westchester Medical Center in Valhalla, NY
  • Children's Hospital of Philadelphia
  • Sparrow Regional Children's Center in Lansing, Mich.
  • Gunderson Health System in La Crosse, Wis.

Winning designs were selected through votes on White Cloud's Facebook page. Grand prize winner Ryan Reyes is being treated for non-Hodgkin's lymphoma and designed his box featuring one of his beloved teachers and playing his favorite sport, basketball.

"Art was just another school activity to Ryan when he first arrived at Maria Fareri Children's Hospital at Westchester Medical Center," recalled art therapist Gabrielle Bellettieri, MA, ATR-BC, LCAT, CGP. "Soon after we started working together Ryan's artistic talents became apparent and his enthusiasm for art increased. I counseled Ryan on a number of projects and being confident in his work, I encouraged him to enter the White Cloud Tissue Box Design Contest."

"Since then, Ryan's interest in art has blossomed and his talents have progressed tremendously. He will soon visit world-renowned art museums in the U.S., and abroad, and was recently accepted to a prestigious high school for the arts." 

Across the U.S., and Canada, 170 CMN Hospitals provide life-saving treatment for more than 10 million kids per year. Visit www.mywhitecloud.com to find special edition White Cloud facial tissue boxes at the nearest Walmart store and increase the chance of a $15,000 donation to your local children's hospital.

About White Cloud
White Cloud paper products give families everyday comfort with products made with quality and value. White Cloud facial tissue, bath tissue, paper towels and GreenEarth® products are made by Kruger Products L.P. and are available exclusively at Walmart. For more information on White Cloud, visit www.mywhitecloud.com and follow White Cloud on Facebook, Twitter and Pinterest.

Photo - http://photos.prnewswire.com/prnh/20140606/95622

SOURCE White Cloud