White House 'Creative' Ashleigh Axios Reveals Design Innovation Secrets, Digital Solutions of America's Most Famous Public Icon

NEW YORK, April 29, 2015 /PRNewswire/ -- Ashleigh Axios (@AshleighAxios), digital creative director at the White House, will deliver an exclusive HOW Design Live presentation, focusing on how the in-house team at 1600 Pennsylvania Ave. is spearheading design innovation and digital solutions. The special session takes place May 7 at 3 p.m. CDT during HOW Design Live, the biggest, most inspiring, educational and talked-about design event anywhere in the world. The 25^th anniversary conference and expo (@HOWbrand - #HOWLive) will gather an estimated 4,000+ creatives in design, branding and marketing, May 4 - 8 at the Hyatt Regency Chicago. Register at howdesignlive.com.

"Design has the power to make the complex clear, facilitate engagement between citizens and their government, and even improve the human experience," explains Axios. "Working in government as a designer isn't always easy, but I hope attendees to my HOW Design Live talk will be inspired and motivated by what creativity and relentless problem-solving from a small team has resulted in."

In the session - "Designing for 1600 Penn., America's Most Famous Public Icon" - Axios will present insights on her team's unique strategies for tackling big government assignments with limited resources, while overcoming impossibly quick timelines and experimenting under the glare of a global spotlight. She'll also offer her view on what it's like to have America as a client, how to maximize output with limited resources, and how to create precedent.

"The small, in-house creative team at the White House transforms daunting challenges into amazing solutions," says Gary Lynch, vice president/group publisher, design and publishing communities, F+W, A Content + eCommerce Company, organizer of HOW. "We are thrilled to welcome Ashleigh Axios to HOW Design Live, as she doesn't share these valuable insights with the creative community every day."

Over the course of five days at HOW Design Live, industry leaders like Axios will distill the most important lessons they've learned in their careers into concrete advice and inspiration. Attendees will discover new ideas, new sources of inspiration, new skills and new connections, and come face-to-face with brand leaders, big thinkers, design heroes and innovative companies. Other top organizations and brands presenting at HOW Design Live 2015 include: Facebook, The Hershey Company, The Coca-Cola Company, Pfizer, Kraft Foods, Publix, Herman Miller, Etsy, State Farm, Farrar Straus & Giroux, Poketo, and the United Pet Group, among others. Conference details and registration are at howdesignlive.com.

About F+W, A Content + eCommerce Company -- F+W, the company behind HOW Design Live, is an enthusiast-focused Content and eCommerce company, serving 20 Million consumers annually via the Company's print portfolio, ecommerce stores, extensive online education programs, trade and consumer events, popular consumer catalog brands, nationally-broadcast TV programs and more, all in service of passionate niche communities of professionals. (fwcommunity.com)

Note to Editors: Press passes to HOW Design Live may be requested.

SOURCE F+W, A Content + eCommerce Company

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