Who Is The Crunchy Nut(TM)?! Kellogg's® New Superhero Battles The Breakfast Blahs!

BATTLE CREEK, Mich., June 13, 2012 /PRNewswire/ -- Morning after morning, countless adults stare morosely at a boring breakfast table. Faced with a humdrum meal and a routine breakfast, they ask themselves if there's any fun in sight. Who can save their day?  Behold, The Crunchy Nut™!  No, he can't leap over tall buildings in a single bound.  But he can sweep away boring breakfasts and spread fun with a single bowl - of Kellogg's® Crunchy Nut™ cereal.

To view the multimedia assets associated with this release, please visit http://www.multivu.com/mnr/56707-kellogg-s-crunchy-nut-breakfast-cereal 

(Photo: http://photos.prnewswire.com/prnh/20120613/MM21403)

The Crunchy Nut has made it his mission to seek out people suffering from dull breakfasts and put the fun back into cereal bowls everywhere. Armed with a bottle of milk and a wooden honey stick, this masked hero is always on the lookout for citizens in need of his nutty intervention. Faster than a speeding milkman, The Crunchy Nut steps in to save the day by bringing joy back to everyone's mornings - one bowl of Crunchy Nut cereal at a time.

One of these ordinary people, a simple milkman named Clarence, testifies that Crunchy Nut cereal has forever changed his life. 

"I used to dread waking up every morning to a bowl of stale toast," said Clarence.  "Now with Kellogg's Crunchy Nut, I live a life devoid of a taste bud numbing meal. Breakfast is actually fun again!"

Unlike other lackluster morning meal options, Kellogg's Crunchy Nut spreads smiles as taste buds encounter the cereal's delicious combinations of sweet and nutty flavors. Kellogg's Crunchy Nut cereal is available in three dazzling taste varieties - Crunchy Nut Roasted Nut & Honey, Crunchy Nut Golden Honey Nut and new Crunchy Nut Caramel Nut.

The Crunchy Nut is recruiting supporters all across the land to join this cause. His first high profile appearance on Jimmy Kimmel Live! happened last night to get the word out that mornings can be nutty again. Watch on YouTube at http://bit.ly/M3ridX.

Join The Crunchy Nut's mission to bring fun back to breakfast and see videos of him in action at Facebook.com/KelloggsCrunchyNut. For more product information, please visit www.KelloggsCrunchyNut.com.

About Kellogg Company

Driven to enrich and delight the world through foods and brands that matter, Kellogg Company (NYSE: K) is the world's leading producer of cereal, second largest producer of cookies and crackers and - through the May 2012 acquisition of the iconic Pringles® business - the world's second largest savory snacks company. In addition, Kellogg is a leading producer of frozen foods. Every day, our well-loved brands - produced in 18 countries and marketed in more than 180 countries - nourish families so they can flourish and thrive. With 2011 sales of more than $13 billion, these brands include Cheez-It®, Coco Pops®, Corn Flakes®, Eggo®, Frosted Flakes®, Kashi®, Keebler®, Kellogg's®, Mini-Wheats®, Pop-Tarts®, Pringles®, Rice Krispies®, Special K®, and many more. To learn more about Kellogg Company, including our corporate responsibility initiatives and rich heritage, please visit www.kelloggcompany.com.

SOURCE Kellogg Company