Whole Foods Market Goes Bulletproof

Popular Bulletproof products launch in Whole Foods Market stores

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Jan 14, 2016, 12:00 ET

LOS ANGELES, Jan. 14, 2016 /PRNewswire/ -- Bulletproof®, makers of popular Bulletproof Coffee, announce the availability of select Bulletproof products in Whole Foods Market stores.

"Bulletproof performance products change the way you live," says Dave Asprey, biohacker, bestselling author and Bulletproof Coffee creator. "It is our mission to produce unique, top-of-the-line coffee, oils and nutritional supplements to help you reach your maximum potential. Professional athletes, celebrities, successful CEOs and more have discovered the power of Bulletproof products and we are thrilled to bring that power to Whole Foods Market shoppers."

The company's bestselling Brain Octane® Oil, XCT Oil®, Upgraded Collagen Protein and Upgraded Whey Protein are all available now for in store purchase.

Bulletproof Brain Octane Oil, a key ingredient in Bulletproof Coffee, quickly converts into ketone energy which can be used by the brain faster than other fats to increase energy and support mental clarity. It contains 100 percent C8 Medium Chain Triglyceride (MCT) oils found in coconut oil, eliminating the less effective MCTs.
Bulletproof XCT Oil is an energy source of MCTs. Added to food and beverages, Bulletproof XCT Oil provides satiating quality fat to help eliminate cravings while increasing energy and supporting mental clarity and efficient absorption of fat-soluble nutrients.
Bulletproof Upgraded Collagen Protein is a unique, dairy-free protein source known to help speed recovery, strengthen bones, revitalize skin, support better sleep, reduce the signs of aging, and more. It is the same type of protein found in bone broth.
Bulletproof Upgraded Whey Protein is pasture-raised and minimally processed. Infused with Bulletproof XCT Oil, Bulletproof Upgraded Whey Protein contains added Colostrum to support a healthy immune system and muscle growth.

Bulletproof products are currently available in Whole Foods Market stores in the company's Mid-Atlantic, Southern Pacific, South and North East regions of the United States. Complimentary product demonstrations and sampling will be available in select stores. To find Whole Foods Market stores carrying Bulletproof products visit: www.bulletproof.com/store_locations

About Bulletproof
Founded by biohacker, bestselling author and Bulletproof Coffee creator Dave Asprey, Bulletproof provides the world with groundbreaking, science-based information, techniques, tools and products to help people perform better, increase focus, enhance energy, and live longer. Resources include #1 ranked radio show and podcast Bulletproof Radio, the New York Times bestselling books, THE BULLETPROOF DIET and BULLETPROOF: THE COOKBOOK, documentary feature film MOLDY, and The Bulletproof Executive blog. Bulletproof recently announced a $9 million investment raise with Trinity Ventures and announced its newest bricks and mortar location in downtown Los Angeles. Bulletproof Coffee, food and products can be purchased and enjoyed at the flagship Bulletproof Coffee cafe and store in Santa Monica, California. For more information visit http://www.bulletproofexec.com

About Whole Foods Market
Founded in 1980 in Austin, Texas, Whole Foods Market (wholefoodsmarket.com, NASDAQ: WFM), is the leading natural and organic food retailer. As America's first national certified organic grocer, Whole Foods Market was named "America's Healthiest Grocery Store" by Health magazine. The company's motto, "Whole Foods, Whole People, Whole Planet"™ captures its mission to ensure customer satisfaction and health, Team Member excellence and happiness, enhanced shareholder value, community support and environmental improvement. Thanks to the company's more than 91,000 team members, Whole Foods Market has been ranked as one of the "100 Best Companies to Work For" in America by FORTUNE magazine for 18 consecutive years. In fiscal year 2014, the company had sales of more than $14 billion and currently has more than 434 stores in the United States, Canada and the United Kingdom. For more company news and information, please visit media.wfm.com.