Why Facebook's $1Bn Investment Means Your PR Campaign Needs Visuals

NEW YORK, April 13, 2012 /PRNewswire/ -- A picture is worth a thousand words.  To Mark Zuckerburg the ability to quickly and easily share pictures from your mobile device on Facebook is worth a billion dollars.  That is what Facebook paid for Instagram, a small tech start-up with an app that allows users to post their mobile photos online. 

(Photo: http://photos.prnewswire.com/prnh/20110502/NY93203 )
(Logo: http://photos.prnewswire.com/prnh/20110719/NY37427LOGO )

In a recent blog post Sarah Skerik, PR Newswire's vice president of  social media, explains why Facebook's investment is important for PR and provides four clever ways to create images for your campaigns.  Because despite social media companies and others investing so heavily to make images easy to share and enjoy, despite the fact that images make content more compelling for readers and search engines alike, despite the rise in the popularity of infographics even, more often than not press releases have no visual imagery. 

To pick up your tips for devising images for your campaign, read the full blog post here:  http://prn.to/I6IXTm

PR Newswire (www.prnewswire.com) is the premier global provider of multimedia platforms that enable marketers, corporate communicators, sustainability officers, public affairs and investor relations officers to leverage content to engage with all their key audiences. Having pioneered the commercial news distribution industry 58 years ago, PR Newswire today provides end-to-end solutions to produce, optimize and target content — from rich media to online video to multimedia — and then distribute content and measure results across traditional, digital, mobile and social channels. Combining the world's largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire enables the world's enterprises to engage opportunity everywhere it exists. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and the Asia-Pacific region, and is a UBM plc company.

Media Contacts:
Rachel Meranus
Vice President, Marketing and Communications
PR Newswire
+1.201.360.6776
[email protected]

Meryl Serouya
Marketing and Communications Associate
PR Newswire
+1.201.360.6009
[email protected]

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