Wi-Charge and Dolphin Digital Partner to Revolutionize Retail Marketing with Wirelessly Powered Digital Displays

Cutting-Edge Displays, Powered by Wi-Charge's Wireless Technology, Deliver High-Impact Advertising at the Point of Purchase

TEL AVIV, Israel, Feb. 4, 2025 /PRNewswire/ -- Wi-Charge, a global leader in wireless power solutions, today announced a strategic partnership with Dolphin Digital, a pioneer in the Retail Media Network (RMN) specializing in digital out-of-home (DOOH) advertising solutions. This collaboration integrates Wi-Charge's advanced wireless power technology into Dolphin Digital's next-generation retail displays, creating a first-of-its-kind, truly wireless DOOH solution with smart sensors for retail environments.

By embedding Wi-Charge's long-range wireless power system directly into Dolphin Digital's displays, this partnership removes traditional installation barriers by eliminating the need for power cords or battery replacements. Dolphin Digital's displays can now be seamlessly placed in high-traffic retail locations and high-margin categories, including on glass cooler doors or on store shelves right next to products enabling brands and retailers to position high-impact video ads exactly where purchase decisions happen. These displays can not only deliver content without a power chord but also integrate sensors that can track consumer behavior.

Dolphin Digital's wirelessly powered displays, featuring Wi-Charge technology, will be deployed in 4,000 Stores across 90 Designated Market Areas (DMAs) in the United States. These DMAs cover major metropolitan hubs such as New York, Los Angeles, San Francisco/Silicon Valley, Washington, D.C., Chicago, Miami, and Dallas.

As part of this rollout, Dolphin Digital is integrating Wi-Charge's technology into its displays and deploying them in thousands of retail locations over the next 30 months, starting with Affordable Buying Group's (ABG) network of 900 convenience stores. This initiative will enable localized promotions for leading beverage brands like Pepsi and Dr. Pepper, delivering a continuous stream of engaging, targeted ads at the critical point of purchase—driving both consumer engagement and sales.

"The biggest challenge for deploying digital displays in retail has always been power," said Josey George, Founder and CEO of Dolphin Digital. "By integrating Wi-Charge's wireless power technology directly into our display solutions, we eliminate those barriers and make DOOH advertising more scalable, efficient, and effective. This is a game-changer for retail media networks."

"Dolphin Digital's adoption of Wi-Charge's wireless power technology is transforming in-store advertising," said Ori Mor, Co-founder and Chief Business Officer of Wi-Charge. "Historically, wiring constraints have limited where digital screens can be placed. Now, with Dolphin Digital leveraging our wireless power system in their displays, we're unlocking eye-level engaging digital media in new premium advertising spaces—giving brands a powerful way to amplify their digital activity to the physical space and to connect with consumers at the critical moment of purchase. This is the Google Ads of the physical space."

About Wi-Charge
Wi-Charge is the leading company in long-range wireless power to consumer and commercial devices, designed to enable automatic charging of smart mobile devices, digital displays, and a wide range of other electronics. Our patented infrared wireless power technology safely and efficiently delivers several watts of power over room-sized distances, freeing end users from batteries and power cords. By providing product designers with scalable, efficient wireless power, Wi-Charge is shaping the future of smart devices, particularly retail and digital signage. For more information, visit www.wi-charge.com or follow us on LinkedIn.

About Dolphin Digital
Dolphin Digital, a division of Dolphin Innovative Solutions Inc., is a leading player in the Retail Media Network (RMN) space, specializing in digital out-of-home (DOOH) advertising solutions. Since its founding in 2017, Dolphin Digital has evolved from a tech startup into an industry pioneer, integrating AI-powered analytics, programmatic ad platforms, and innovative display products to redefine in-store engagement. With a nationwide network of digital screens placed in high-traffic convenience stores, gas stations, and grocery stores, Dolphin Digital enables brands to connect with consumers at the critical point of purchase. Dolphin Digital's proprietary CMS and smart display solutions allow advertisers to leverage real-time data and AI-driven consumer insights to maximize campaign performance. As a trusted partner of leading brands and ad exchanges—including Vistar Media, Place Exchange, Broadsign, Hivestack, and Magnite—Dolphin Digital continues to drive innovation, scalability, and measurable impact in the evolving retail media landscape. For more information, visit www.dolphin-digital.com or follow us on LinkedIn.

Press Contact

Merrill Freund
Email: [email protected]
Phone: 415-577-8637

SOURCE Wi-Charge