WI Harper Group leads Series B Round for AdMaster

Jul 27, 2012, 06:00 ET from WI Harper Group


SAN FRANCISCO, BEIJING and TAIPEI, July 27, 2012 /PRNewswire-Asia/ -- WI Harper Group ("WI Harper"), a leading Chinese early growth and expansion stage venture capital firm, today announced an investment into AdMaster Inc ("AdMaster"), a leading online advertising data tracking, analytics and optimization company with a focus on organization of full digital, social data and mobile advertising analytics. The Series B round was led by WI Harper and followed on by GSR Ventures.

AdMaster is a leading independent player in digital marketing performance monitoring, analysis and evaluation, and media optimization through technology solutions both online and mobile.  AdMaster presently owns multiple product lines: TrackMaster, WeiboMaster, BuzzMaster, SurveyMaster, CSRMaster, SiteMaster, ReviewMaster. Through these products, AdMaster provides a full range of solutions including full process digital marketing performance audit and optimization, audience analysis, Weibo and social media tracking, public opinion monitoring and e-commerce analytics solutions.

Furthermore, AdMaster's big data storage and processing technology enables users to grow faster while still providing flexibility.  AdMaster has been servicing a variety of industries within the F&B, consumer goods, IT, automotive, and electrical suppliers of nearly 300 domestic and foreign brands, including Procter & Gamble, Yili, Haier, LVMH Group, Estee Lauder, Durex, ASUS, Intel, Nissan, Volkswagen and other Fortune 500 companies.

"Since 2008, AdMaster has seen steady and rapid growth year-over-year as the market matures and becomes data savvy. With the formation of our independent consultancy and sales team, we will be positioned to better address customer demand for our industry-leading products which has recently enjoyed rapid growth." said Mr. Yan Zhao, the Founder and CEO of AdMaster.  Mr. Yan continued, "We are pleased to have reached this important stage of development, and we believe WI Harper will help take the Company to the next level of growth and success. We believe the power of combining data from different sources will empower us to re-shape and facilitate the future of digital targeted ads and dynamic analytics & optimization."

Mr. Peter Liu, Founder and Chairman of WI Harper Group commented, "Our team has closely followed the digital advertising space, and while there is still a lack of scalable infrastructure to further accelerate growth, measurement and data analytics is a critical advertising infrastructure that supports the entire digital advertising value chain.  We are very excited by the opportunity and passion the young team at AdMaster brings to the market."

About WI Harper Group

Founded in 1993, WI Harper Group is one of the founding venture capital franchises in Greater China. The firm invests in early and expansion stage companies with significant operations in China and aspirations to become global leaders. We are an active partner with a track record of over 100 investments in the technology, clean technology and health care sectors. The firm manages over $750 million in committed capital from our offices in Beijing, Taipei and San Francisco.  For more information, please visit www.wiharper.com.  

About AdMaster Inc

‪Founded in 2006, Admaster has offices in Shanghai, Beijing and Guangzhou. As the only independent third-party institution provides digital marketing monitoring and research, AdMaster adhering to fair and objective philosophy, it provides a full range of result assessment solution through: digital media full process audit and optimization consulting, Cross Screen Reach evaluation, Weibo and social media evaluation, public opinion monitoring and online research, it obtains industry-wide praise and recognition by years services. AdMaster has formed strategic partnership with the largest global research group Ipsos since 2011. Ipsos also invested strategically in AdMaster following GSR ventures' Series A investment. For more information, please visit www.admaster.com.cn.


SOURCE WI Harper Group