KNOXVILLE, Tenn., Feb. 4, 2016 /PRNewswire/ -- Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor owning and operating the largest theatre circuit in the United States, excitedly announces the completion of the national rollout of the NEW Crown Club. Everyone loves the movies! In celebration of the launch conclusion, Regal is offering a chance to win one million credits to use for Crown Club rewards.
"The Crown Club is the biggest and best movie theatre loyalty program in the world," said Ken Thewes, chief marketing officer at Regal Entertainment Group. "Regal constantly searches for exciting ways to reward our loyal customers. With a million credits, a movie lover will get more, A LOT more, of the rewards they love."
The lucky winner of one million credits, can choose from more rewards and more choices at the box office, concessions and online. Imagine winning one million credits which provides our moviegoer an incredible amount of great rewards on Regal!
Whether you want to see a movie every week, take a group of your friends and family to the theatre, or stave off your hunger with oodles of popcorn, the choice is yours. The brand-new online Reward Center for Crown Club members features a full catalogue of amazing movie swag, upgrades on popcorn, soda and free movie tickets, as well as sweepstake entries where members can select the rewards of their choice.
Crown Club members are automatically entered into the sweepstakes when they post on social media using #MyRegalMillionSweepstakes and when they use their Regal Crown Club card at the time purchase. After the February 5 to March 4 promotion period, a grand prize winner will be randomly selected. For additional details, please visit http://regmovi.es/20rdWoz.
"With the Regal Crown Club national launch complete, we are excited for new ways to recognize and connect our loyal movie fans to the movies they love and more rewards they want, faster," said Kelly Hawkins, vice president of loyalty marketing at Regal Entertainment Group. "We are thrilled to offer this exciting opportunity to our Regal Crown Club members, giving them even more chances to get the most from their free membership and pick even more rewards they love."
With almost 14 million active members, Crown Club is the largest movie theatre loyalty program in the world. Crown Club remains free to join online https://www.regmovies.com/Crown-Club or with our newly updated Regal Mobile App.
About Regal Entertainment Group:
Regal Entertainment Group (NYSE: RGC) operates the largest and most geographically diverse theatre circuit in the United States, consisting of 7,369 screens in 572 theatres in 42 states along with Guam, American Samoa and the District of Columbia as of November 30, 2015. The Company operates theatres in 46 of the top 50 U.S. designated market areas. We believe that the size, reach and quality of the Company's theatre circuit not only provide its patrons with a convenient and enjoyable movie-going experience, but is also an exceptional platform to realize economies of scale in theatre operations.
Richard M. Grover
Vice President of Marketing & Communications
Regal Entertainment Group
SOURCE Regal Entertainment Group