Winner of "Chrysler Custom Challenge" Named at SEMA Auto Show

Nov 07, 2013, 15:30 ET from Chrysler Group LLC

AUBURN HILLS, Mich., Nov. 7, 2013 /PRNewswire/ -- The Chrysler brand awarded the winner of its "Chrysler Custom Challenge" at the SEMA Auto Show yesterday (11/6).  During a live streaming of the event on the auto show floor, three judges - Chrysler Brand President and CEO Saad Chehab; Chrysler Brand Service, Parts and Customer Care President and CEO Pietro Gorlier; and West Coast Customs Owner and CEO Ryan Friedlinghaus - named Oriana Schooley among the three finalists as the winner. The "Chrysler Custom Challenge" charged fans to submit an image of their customized Chrysler brand vehicle along with a brief description of what customizations they have given to their vehicle to make it unique. Their vehicles are also being featured on the SEMA showroom floor within the West Coast Customs display.  Coverage can be found at

"The 'Chrysler Custom Challenge' provided Chrysler car enthusiasts to creatively express their skills and passion for customization," said Saad Chehab, President and CEO – Chrysler brand, Chrysler Group LLC. "And SEMA's show floor provided us with the perfect stage to announce the winners and have their vehicles recognized and displayed at the show and online."

The three finalists and their vehicles were invited to Las Vegas for paid trip for 7 days/6 night stay where they will be given full access to the show, work alongside the West Coast Customs team and enjoy an intimate dinner with Chrysler executives and West Coast Customs. As part of the Grand Prize, Oriana Schooley will receive a trip to the North American International Auto Show, a luxury travel package for herself and a guest, and over $15,000 in other cash/prizes. (ARV of the Grand Prize is up to $26,450).

Ryan Friedlinghaus is also set to feature the winner and finalists in an upcoming episode of the "West Coast Customs" television series (FOX) that will be filmed onsite at SEMA.  More information about the finalists and photos of their cars can be found by clicking Chrysler Custom Challenge Finalists and Chrysler Custom Challenge Facebook.

The Chrysler brand's activation site at SEMA includes a special partnership with West Coast Customs, which spotlights both as ambassadors of customization. Being provided to attendees as part of this unique partnership are onsite customization classes at SEMA show such as exterior paint and vinyl wrapping, interiors, sound, technology and lighting classes –  just one more way of helping enthusiasts sharpen their skills about the latest methods and accessories available.

About Chrysler Brand
The Chrysler brand has delighted customers with distinctive designs, craftsmanship, intuitive innovation and technology all at an extraordinary value since the company was founded in 1926.

Whether it is the groundbreaking, bold design of the Chrysler 300, the sleek elegant styling of the Chrysler 200 Sedan and Convertible, or the family room on wheels functionality of the Chrysler Town & Country, Chrysler brand vehicles reward the passion, creativity and sense of accomplishment of its owners. Beyond just exceptionally designed vehicles, the Chrysler brand has incorporated thoughtful features into all of its products, such as the Stow 'n Go® seating and storage system on the Chrysler Town & Country, the fuel-saving Fuel Saver Technology in the Chrysler 300 and Uconnect phone utilizing Bluetooth technology on the Chrysler 200 and Chrysler 200 Convertible.

The world-class interior of the Chrysler Town & Country minivan is beautifully crafted with high-quality materials that are soft to the touch, and offers tech-savvy entertainment features and smart storage and seating options including Stow 'n Go® seating with one-touch fold-down function, dual DVD entertainment system, navigation and SIRIUSXM satellite radio with Travel Link making the Chrysler Town & Country the ultimate family vehicle. A 3.6-liter Pentastar V-6 engine is a "Ward's 10 Best Engine" and produces a best-in-class 283 horsepower and is mated to a six-speed automatic transmission with a fuel economizer mode. Town & Country achieves 17 miles per gallon in the city, 25 on the highway.

The Chrysler brand's succession of innovative product introductions continues to solidify the brand's standing as the leader in design, engineering and value. The premium for the Chrysler brand is in the product, not the price. 

SOURCE Chrysler Group LLC