Winston & Strawn and Carbone Smolan Agency Push Legal Industry With Market-Leading Digital Bios
CHICAGO and NEW YORK, Sept. 12, 2017 /PRNewswire/ -- Carbone Smolan Agency (CSA), the premier branding and design agency in the law firm space, today announced the launch of Winston & Strawn LLP's new digital attorney biographies. As a response to the demand for faster information in the professional services space, the bios combine user-centric design with visual content at scale to create a differentiated reading experience.
CSA approached the challenge by seeking ways to eliminate long spans of text typical on professional bio pages. Breaking up the page into modules allows users to navigate to the content they want. In order to make the text more scannable, the page design incorporates icons and typographic badges to atomize content. This visual content system made important information, such as university affiliations and bar admissions, more accessible to readers and elevated how it was communicated.
Paul Pierson, Managing Partner at CSA, comments:
"In the law firm echo chamber, firms often forget about how the end user relates to their content. This creates an opportunity for firms to stand out by taking a user centric approach. By taking into consideration the limited time audiences have to engage with content and creating an experience that accommodates that reality, law firms can have the types of meaningful interactions with web visitors that grow the business."
This latest launch is the result of an ongoing relationship between Winston and CSA which began with an overhaul of the firm's website in 2013. Development firm, Rubenstein Technology Group (RubensteinTech) partnered to implement both initiatives.
The bio page initiative represents a modern approach to law firm websites: rolling out regular digital updates in cycles of continuous improvement. The effect is that a website can feel as new as it did when it first launched without undertaking a full redesign every year.
Mary Trice, Digital Marketing & Communications Manager at Winston & Strawn, comments:
"It's not uncommon for law firms to think of their website as a one-time investment, rather than an ongoing program they should update regularly. We approach our corporate site the same as we would any long-term asset: targeted improvements each year not only help us maintain the lifespan of our tools, but present an opportunity to continue enhancing our users' experience."
Using design to differentiate in a crowded market, Winston has challenged expectations and pushed the legal sector forward.
About CSA
Carbone Smolan Agency (CSA) is the premier branding and design agency in the law firm space. For over 15 years, CSA has set the pace for digital marketing and branding by bringing innovative user experiences, deep brand strategy, and world-class design to the top law firms in the world such as Latham & Watkins, Cravath, White & Case, and Sullivan & Cromwell. In addition, during the agency's more than 40 years in business CSA has built an international reputation creating outstanding brand programs for top-tier clients, including The Louvre, Boston Consulting Group, Credit Suisse, MoMA, Dale Carnegie, and W Hotels.
About Winston & Strawn
Winston & Strawn LLP is an international law firm with 17 offices located throughout North America, Asia, and Europe. More information about the firm is available at www.winston.com.
Media Contact
Dave Weinberger
Executive Director of Engagement
Carbone Smolan Agency
[email protected]
Tel: 212-807-0011
SOURCE Carbone Smolan Agency
Share this article