Wireless Zone Enters New Era with the Appointment of Al Pellecchia as Executive Vice President

• Nation's Largest Verizon Franchisor Bolsters Executive Team with Seasoned Industry Executive
• Longtime Franchisee Steps Into Leadership Role to Drive Sales and Further Empower the System

FISHERS, Ind., Oct. 16, 2025 /PRNewswire/ -- Stepping into a new era,  Wireless Zone^® has appointed an executive vice president from within its franchise system, longtime franchisee, Al Pellecchia. Under his leadership, the nation's largest Verizon franchisor is poised to continue growing its system through improved processes, prioritizing automation and providing ongoing support for the stores.

About Al Pellecchia:

• Born and raised in the greater Boston area, Pellecchia started selling phones while he was in college and found immediate success. This garnered the attention of an independent mobile retailer that hired Pellecchia to run multiple locations.
• Utilizing the connections he built within the industry, he went on to work for brands such as AT&T, Nextel and Sprint, serving as his own agent. Pellecchia was also an entrepreneur, owning mobile retail stores across six states.
• Eventually, he made his way back to the very location that started his career – a Verizon kiosk in a local mall. By leaning into customer service, he grew his reputation within the brand and he opened more doors.
• Pellecchia joined the Wireless Zone network as a franchisee in 2009, ultimately owning 12 stores with three more in development. Now, he's stepped into the role of executive vice president.

"When I learned about this role, I was excited as I have great relationships with the owners and know that the strength of a brand comes from the people behind it," shared Pellecchia. "Having worked alongside them for many years, I genuinely care about our franchisees and want to see them succeed. The power of a franchise system is unmatched, and I'm ready to take us to the next level."

Looking toward the future, Pellechia has specific goals in place to drive growth. Having already restructured managerial roles to allow for more frequent store visits, Wireless Zone has seen higher employee engagement and stronger sales. Additionally, Pellechia aims to increase efficiency through automation, help field leaders identify areas for improvement, and further educate the frontlines on all services to ensure they're being utilized.

Wireless Zone LLC operates under parent company Round Room LLC, a holding company of emerging technologies and businesses in the wireless space. Since its inception in 1988, Wireless Zone has become the nation's largest wireless retail franchisor with more than 770 independently owned and operated locations across the U.S.

"Al has always been a great leader and representative of Wireless Zone, and his deep knowledge of the industry is a huge asset," said Scott Moorehead, CEO at Round Room. "We are on our way to becoming the first wireless franchise with 1,000 locations – and I am confident that Al's vision will take us there."

Wireless Zone has seen impressive growth over the last couple of years, having most recently been recognized on Franchise Times' Top 400 and leading the category with a 41% increase in systemwide sales. The brand was also named as one of the top 500 franchises in Entrepreneur's Franchise 500® ranking.

Wireless Zone, supported by over 400 communities, actively invests in local and national causes. Community giveback initiatives are a core part of Round Room and each of its entities' DNA as the company regularly organizes events that leave positive impacts on the communities it serves. On a larger, national scale, they host quarterly initiatives that support teachers, pet rescues and those affected by domestic violence. In addition to these collective events, Round Room has donated more than $8M through its community grant program where stores have supported over 1,600 nonprofit organizations, hospitals, and more. This culture of giving also strengthens the company, earning Wireless Zone national recognition for their positive work environment and industry-leading employee satisfaction.

To learn more about Wireless Zone, visit www.wirelesszone.com. Customers can also connect with the company at www.linkedin.com/company/wireless-zone-llc and www.facebook.com/WirelessZone.

About Round Room, LLC
Founded on a mission and deep commitment of giving back to employees, customers, and the communities it serves, Round Room is one of the largest Verizon-authorized retailers in the U.S. Its collective portfolio of brands includes TCC, Wireless Zone, and Culture of Good. With more than 1,200 TCC and Wireless Zone retail locations across 43 states, Round Room has donated more than $8M to various causes through ongoing giveback initiatives. The company's efforts have also been recognized through the Top Workplaces USA 2024 award and Top Workplaces Culture Excellence award. To learn more about Round Room, visit www.RoundRoom.com.

About Wireless Zone
Wireless Zone® is the nation's largest wireless retail franchisor with more than 770 independently owned and operated Verizon wireless stores across the U.S. Founded in 1988, Wireless Zone has earned prestigious industry rankings on Entrepreneur's Franchise 500 and Franchise Business Review's Top Franchise in 2024. From franchisees to corporate employees, each team member plays a critical role in its giveback efforts through system-wide fundraising campaigns or nominating a local charity for a community grant. The system is franchised and operated by Wireless Zone, LLC. Visit www.WirelessZone.com for more information or www.RoundRoom.com to learn about its parent company, Round Room, LLC.

Media Contact: Marisa Beaumont, Fishman Public Relations, [email protected]

SOURCE Wireless Zone