GENEVA, January 16, 2013 /PRNewswire/ --
WISeKey is the only Internet Security Company that has signed agreements with the top two Champions League Clubs. These two clubs are also the champions on Social Media and FC Barcelona is the Champions League club with the "largest number of followers", according to the EFE. The Catalan site has 47.3 million followers, followed by rival Real Madrid with its 38.2 million. The two clubs account for 46.2% of the total Facebook and Twitter followers when it comes to Champions League clubs. Apart from the two Spanish rivals, the English Premier League dominates the top 10 with four clubs: ManU, Chelsea, Arsenal and Manchester City (EFE, 9/17).
WISeKey technologies will be used to generate new sources of revenue for these two clubs and provide a new experience to its fans worldwide. In what concerns the Real Madrid, WISeKey and its Chinese partners will help the club to monetize their brand value by distributing and marketing Real Madrid's mobile content to the estimated 150 million fans in China. The agreement is also a great way for WISeKey to leverage its growing presence in China, the world's largest market of mobile consumers.
In the case of FC Barcelona, WISeKey has developed a mobile application, FCB Connect, that adds exclusive content from players and team icons, creating a super social community of FC Barcelona.
Club Total Facebook Twitter 1. FC Barcelona 47.345,043 35.112,719 12.232,324 2. Real Madrid 38.288,596 31.694,048 6.594,548 3. Manchester United 27.456,554 27.456,554 N/A 4. Chelsea FC 13.531,758 12.160,411 1.371,347 5. Arsenal 13.184,809 11.376,805 1.808,004
Marketing & Communications
SOURCE WISeKey SA