GENEVA and RIO DE JANEIRO, June 17, 2013 /PRNewswire/ --
AT THE FT/IFA BUSINESS OF FOOTBALL SUMMIT 2013 IN RIO DE JANEIRO
WISeKey Liber, the Latin American division of WISeKey SA, announced today the signature of a strategic partnership with CR Flamengo allowing the Brazilian football club to use WISeKey's groundbreaking online technology WISfans© allowing football players to stay connected with club fans on and off the field in fluid continuity.
WISfans© harnesses original content created by the players and their club via social media platforms, and further enriches this with exclusive content from current players and club legends, thus empowering their fans' mobile experience, and creating a rich Social CRM platform.
WISfans© taps into CR Flamengo's enormous, worldwide supporter ecosystem (blogs, match reports, videos, photos, fan-supported social campaigns, Twitter, Facebook, all sporting forums), to bring fans the most exciting and relevant content. WISfans© cuts through the noise to give fans real-time interaction with their favourite players, as well as fun digital features such as biometric resemblance comparisons to club players.
"We are delighted to work with CR Flamengo to deploy WISfans© as their preferred technology for connecting and monetizing their large fans ecosystem. WISeKey will develop this partnership, allowing CR Flamengo to become one of the most advanced clubs, improving the fan experience through the use of cutting-edge social media technologies," said Carlos Moreira, Founder and Chairman of WISeKey.
"Flamengo continue to develop projects to enhance the relationship with their fans. This partnership with WISeKey allows Flamengo to have a new and innovative relationship with their fans, and is used by Real Madrid fans in China, and FC Barcelona fans all over the world. Flamengo definitely enters into the mobile World, developing one more tool of relationship with its members and supporters," said Fred Luz, marketing director of Flamengo.
SOURCE WISeKey SA