WiseWindow Selects Zeno Group as Agency of Record For Corporate and Marketing Communications

IRVINE, Calif. , Jan. 18, 2011 /PRNewswire/ -- WiseWindow (www.wisewindow.com), creator of MOBI (Mass Opinion Business Intelligence™) has retained Zeno Group  (www.Zenogroup.com) for Corporate Marketing Communications and Public Relations. MOBI is predictive, mass opinion driven data, measuring consumer sentiment around brands, products and purchase influencing factors.

As part of the engagement, Zeno will serve as strategic communications counsel and conduct media and advocacy relations programs designed to increase awareness and adoption of the company's propriety Business Intelligence ("BI") data solutions.

WiseWindow provides business decision makers with real-time sentiment and purchase intent insights weeks before they actually happen, unlike today's simple "listening" platforms that reflect only the results of keyword search strings. Its data solutions have been used by major broadcast networks to reflect viewer opinions on key issues, by web media properties to predict election results and by consumer electronics companies to anticipate holiday buying behavior. Other industries being measured include airline, automobile, healthcare, movies/entertainment, and politics.

"WiseWindow offers a data solution unlike any other available today, redefining an entirely new way to tap into the power of Web measurement to enable C-level executives at companies in virtually every industry to know what people are saying in real time, and most importantly, to get business intelligence," said Marshall Toplansky, president of WiseWindow. "We are confident that Zeno's approach to stakeholder engagement and strategic business-to-business communications will contribute greatly to our efforts to transform how businesses tap into and harness the power of mass opinion data to drive their businesses."

The WiseWindow work will be led by Zeno's corporate teams in Chicago and New York with support from the agency's broader network of offices.

About WiseWindow

The brainchild of some of the industry's leading thinkers in Web measurement, cloud computing and market research, WiseWindow has patented technology that for the first time ushers in the era of Web 3.0 for Web measurement. The solution is Mass Opinion Business Intelligence™ — the first Web measurement methodology to produce reliable, live consumer sentiment around brands, products and purchase influencing factors using decision-supported information from millions of unsolicited opinions. For more information about WiseWindow, please visit www.wisewindow.com

About Zeno Group

Zeno Group is the marketing communications agency committed to helping clients make the most of the new realities of audience engagement and the evolving role of PR. Zeno Group operates as one seamless operation across offices in New York, Washington, D.C., Chicago, Los Angeles and Toronto. Its clients are industry-defining companies in consumer packaged goods, technology, healthcare and entertainment, among other industry sectors. Zeno Group is a member of the Daniel J Edelman Company. More information on Zeno Group can be found at www.zenogroup.com.

SOURCE Zeno Group