With School Supplies, Yoobi Turns Back to School into Giving Back

Jul 17, 2014, 05:05 ET from Yoobi

LOS ANGELES, July 17, 2014 /PRNewswire/ -- Yoobi, an awesome new school supply brand, is putting some good into Back to School. Using bright colors and fun designs to spark creativity in the classroom, Yoobi makes learning fun while also giving back. For every Yoobi item purchased, the company distributes an item to a classroom in need, right here in the U.S. With the help of the Kids In Need Foundation, a national nonprofit, Yoobi will donate supplies to over 30,000 classrooms by 2015, impacting the lives of over 750,000 kids.

Yoobi products, sold at Target stores nationwide and yoobi.com, provide a colorful refresh to the school supply aisle. Designs range from brightly colored ballpoint pens and journals to pretzel erasers and jumbo highlighters, all available in a vibrant color palette of blue, green, pink, and purple. Yoobi offers more than 80 different items, all retailing under $10

"We created Yoobi to make kids smile, and set out to design bright, ridiculously fun school supplies," says Ido Leffler, Co-Founder and CEO. "In our research and time spent in classrooms across the U.S. though, we realized there were a lot of kids who didn't have access to school supplies, and too many teachers spending their own money to stock their classrooms. We wanted to create an easy way for people to help."

Ninety-nine percent of teachers in the U.S. purchase materials for their classrooms out of their own pockets, spending almost $500 on average, and totaling a staggering $1.6 billion a year. With many parents struggling to afford the average $635 spent on school supplies each year, a lack of access to fundamental learning tools is a national issue. To combat this, for every Yoobi item purchased, Yoobi contributes an item to a Classroom Pack. Each pack contains hundreds of essential school supplies, enough to last a classroom of thirty an entire year. The Kids In Need Foundation, Yoobi's non-profit partner, identified U.S. schools with students who have the greatest need for school supplies to receive the Classroom Packs. Yoobi and the Kids In Need Foundation will initially focus on distributing Classroom Packs to the youngest students, K-3rd grade classrooms, because ensuring access to supplies at an early age has the most impact on academic potential.

"Basic school supplies are imperative to the learning process, and we are so pleased that through our partnership with Yoobi, more students will have the tools they need to learn," said Dave Smith, executive director, Kids In Need Foundation. "We are grateful to Yoobi for supporting the Kids In Need Foundation and helping us to bring smiles to the faces of more boys and girls this upcoming school year."

For more information on Yoobi, the products, and social mission visit www.yoobi.com.

Contact:   Elizabeth Lindsay, Derris & Company, Elizabeth@derris.com, 646-362-4690

Photo - http://photos.prnewswire.com/prnh/20140715/127413