Wix Code Launches Today: Introducing Powerful New Features on the Wix Platform and Expanding User Experience

NEW YORK, Dec. 5, 2017 /PRNewswire/ -- Wix.com Ltd. (NASDAQ: WIX) has launched Wix Code, a powerful development platform that allows users to significantly extend the functionality of their online presence.

Advanced functionality made easy:
With Wix Code, creators, designers and developers can take advantage of a serverless development environment that features an array of advanced functions to create content-rich, custom websites and web applications. The innovative product combines the sophisticated Wix Editor with a powerful new set of development capabilities.

Starting with the drag-and-drop Wix Editor that features hundreds of design and website components, users can design a front end, then employ Wix Code developer tools to add advanced functionality and capabilities to the back end. For example, use it to create a directory, an online marketplace or add animations for a custom feel. Wix Code includes features that are built into the platform and don't require code to implement.

For developers, Wix Code enables easier web application creation, providing the ability to use databases to manage content, APIs to connect with external services and the ability to expose the web application as an API. This significantly reduces the need for website managers to juggle updating themes, hosts, content management systems (CMSs), plugins, content delivery networks (CDNs) and other third-party products.

Wix Code provides an all-in-one platform, hosted in the secure Wix cloud, that allows users to spend their time creating, rather than on complicated setup and maintenance. These capabilities are coupled with the Wix OS backend to manage all operational aspects of a business, blog, portfolio and more.

What our users are saying:
With Wix Code, developer Andreas Kviby built aroundme.ai - a Facebook Messenger bot that provides localized recommendations for events:

"I have been a developer and in the business of designing websites since late 1996. I have been through some major changes along the way, but I have never seen anything like Wix Code. It is the best software- as-a-service I've experienced. By using Wix Code we will save about 50 percent of our time, or more, compared to the time it would typically take to build on other platforms. It is amazing when you can create client apps in days instead of weeks. For designers who are not coders, they can now take some code and extend sites for clients in no time. So, with very little training, small business design studios can deliver sites that they never would have been able to produce on their own before Wix Code."

Notable features include:

• Database collections: Store content or information in a database, including importing and exporting CSV files to use anywhere on your website, or set up custom user input forms to collect user data.
• Dynamic pages: Set up a single design style template and create hundreds of pages and update content in a click. Each individual page is created automatically with its own unique URL and is SEO compatible.
• Integrated development environment: The serverless web solution provides page-by-page coding panels that automatically label page components, adding function or custom interactions to a website. No HTML or CSS necessary.
• Full back end coding: Extend website functionality with JavaScript and APIs. Internal APIs are easy to use with minimal coding knowledge or easily connected to external APIs.

The launch today follows the successful global beta trial of Wix Code announced in July 2017.

Learn more about Wix Code here: https://www.wix.com/code/home

Wix Code feature pages:
Databases: https://www.wix.com/code/home/database 
Dynamic Pages: https://www.wix.com/code/home/dynamic-pages 
User Input: https://www.wix.com/code/home/user-input 
Interactions: https://www.wix.com/code/home/interactions 
Wix Code APIs: https://www.wix.com/code/home/api 
Repeating Layouts: https://www.wix.com/code/home/repeaters 
Video Tutorials: https://www.wix.com/code/home/videos 

About Wix
Wix is leading the way with a cloud-based development platform for over 118 million registered users worldwide. Wix was founded on the belief that the Internet should be accessible to everyone to develop, create and contribute. Through free and premium subscriptions, Wix empowers millions of businesses, organizations, artists, and individuals to take their businesses, brands and workflow online. The Wix Editor, Wix ADI, a highly curated App Market, and Wix Code enable users to build and manage a fully integrated and dynamic digital presence. Wix's headquarters are in Tel Aviv with offices in Be'er Sheva, Berlin, Dnipro, Kiev, Los Angeles, Miami, New York, San Francisco, São Paulo and Vilnius.

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Download: Wix App is available for free on Google Play and in the App Store

Media contact: Vivian Hernandez, 415-517-6539, [email protected].

SOURCE Wix.com Ltd.