Wochit Kicks Off 2016 with Strong Growth, New Social Video Creation and Publishing Features

With year-over-year growth topping 300%, new features enable seamless native publishing across social, mobile channels at scale

Jan 27, 2016, 08:00 ET from Wochit

NEW YORK, Jan. 27, 2016 /PRNewswire/ -- Wochit, the leading worldwide video creation platform powering newsrooms, creators and brands, announced the release of a suite of new platform features to give users the ability to easily create customized videos on trending stories and to publish those videos seamlessly on a wide array of mobile and social channels, including Facebook, Twitter, YouTube and Vimeo.

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The new release of the Wochit platform comes on the heels of exponential growth for the company, due largely to increasing need from both traditional and digital media companies to expand their video content and to promote existing text content with short-form, shareable, social video, on a wide array of platforms.

In the last half of 2015 alone, Wochit:

  • Expanded services for Gannett to include social video creation services for its USA TODAY NETWORK
  • Launched an OTT Wochit Channel on Roku and Amazon Fire with Calkins Digital Media
  • Partnered with UK daily news provider The Week to launch The WeekDay, a mobile app that provides readers with twice-daily video roundups of the day's top news stories

New Wochit customers from the global media industry, including Spiegel Online, la Repubblica, ProSiebenSat.1, Diario Financiero, Scout, and Rotten Tomatoes, prove that video and media are rapidly becoming synonymous—and that social video is the product of the global shift where people tend to watch what's being shared with them instead of seeking it out.

Additional growth stats for Wochit include:

  • 300% revenue increase from 2014
  • 100% growth in the number of countries working with Wochit
  • 100% increase in paying customers in 2015
  • United States grew 200% in 2015 with at least the same rate expected in 2016
  • Europe grew 450% in 2015 with at least the same rate expected in 2016

"Much of our success in 2015 stems from the growing recognition among publishers of all sizes that video is the absolute best way to reach and engage audiences of incredible scale, regardless of device or subject matter," said Dror Ginzberg, Wochit co-founder and CEO. "Our media customers are acutely aware of the fact that their readers are also digital viewers on social and mobile platforms. We now have technology so that anyone with an audience to reach and a story to tell can efficiently create high-quality videos and share them across multiple channels and platforms to keep up with audience demand."

The new features available on the Wochit platform include:

  • One Click Social Upload - Instantly and natively publish videos to Twitter, Facebook, Vimeo, YouTube, or your own blog, website or microsite
  • Fresh New Design - Intuitive user interface that allows for 2X faster video creation time
  • Instant Preview - Review and see your full branded video in a matter of seconds
  • New Timeline Experience - Media assets, timeline, and preview windows in one screen for quick and organized video creation
  • New Video Part Selector - The perfect tool for real-time scrubbing by frame
  • Licensed Content Library - WENN has been added to the library, joining AP, Reuters, Getty Images, AFP and Bloomberg

The following social video examples posted by some of the largest online content destinations have gained millions of views to date and serve as confirmation that publishers who choose Wochit are at the forefront of social video: 

About Wochit

Wochit is a video creation platform empowering newsrooms, creators and brands to capture and expand audience attention through the power of video. Founded in 2012, Wochit makes video accessible for anyone to produce and share at scale across all social and digital platforms. With Wochit, videos can be created quickly, using pre-negotiated, rights-cleared assets from AP, Reuters, Getty, Bloomberg and many more sources. Wochit is the winner of both the Gutenberg Prize for its disruptive technology in the field of journalism and Digiday's Best Video Technology Innovation for its positive impact on clients' bottom line. As video consumption and share of overall online audience continues to multiply, organizations of all sizes are under increasing pressure to make video a standard to all owned content practices. Wochit makes this possible in one efficient platform, and does so on behalf of media brands worldwide including Gannett, AOL, The Week, Die Welt, Der Spiegel, ProSieben, YLE Kioski, NRC Media and La Repubblica. The company is backed by Cedar Fund, Greycroft Partners, Marker LLC and Redpoint Ventures. Wochit is based in New York, with offices in Los Angeles, London and Tel Aviv. Find out more at https://www.wochit.com 

CJ Huntzinger