NEW YORK, Sept. 28, 2015 /PRNewswire/ -- When was the last time that you discovered a half used lipstick, blush or mascara at the bottom of your purse, in a bathroom cabinet or hidden around the house? Some products even date back years since they've last been used, and they are proof that we tend to hoard makeup. Stowaway Cosmetics looked to Poshly, to survey over 4,000 women in the US about their purchasing habits and how they use (and don't use) makeup in their daily lives. The results were astounding.

• More than 80% of women know makeup has expiration dates and have problems with old product, but still don't discard them because they forget, feel guilty about the money they spent on it, or worry they may need it later.  In fact, 89% of women hang onto old makeup "just in case they might need it later" even though 87% of them know that makeup has expiration dates.
• For the average consumer between the ages of 25 and 50, 75% don't routinely finish their makeup - and not just before it expires, but at all. Women are knowingly keeping and using expired makeup that could have an adverse effect on their health and well-being.
• Less than 1 in 5 toss their mascara in the recommended time frame of 3 months. The most common makeup to stick around too long is eye makeup - even though it expires the fastest and is the worst to use, past its safe expiration date.
• The average consumer owns almost 40 makeup products but only uses and carries 5 of them daily. That means the average person owns 8 times more makeup than they use!

Traditional cosmetics companies aren't manufacturing sizes that are designed to be finished, so it's no wonder that women don't ever make it through the products they own. The supersizing of makeup and its impact on women is an untold consumer issue with concerning implications for safety.

Taking a closer look at the outcome of the survey, Stowaway is poised to solve this imminent problem plaguing the $60 billion beauty industry, a demand for remarkable products you love to wear in sizes you can carry and actually finish before expiration. Stowaway's 'right-sized' model offers women exactly what they're looking for – safe, eu-compliant beauty essentials in universally flattering shades, formulated with the best quality ingredients for high-performance wear, like Hyaluronic Acid, Coconut Oil, and Wild Mango Butter.

Stowaway's direct to consumer business model, prestige formulations and award winning portable packaging combine for a unique cosmetics solution that is half the size and half the price.

About Stowaway Cosmetics
Stowaway Cosmetics in an innovative color cosmetics brand poised to solve the demand for products women love to wear in sizes you can carry and actually finish before expiration. Altering the way women buy cosmetics, Stowaway offers a line of luxury, lightweight and portable products to help women look and feel great, while fitting into their purses and their busy lifestyles. Stowaway Cosmetics provides makeup essentials in universally flattering shades, using the best quality ingredients for high-performance products small enough to be stowed away in any clutch, gym, or travel bag. The entire collection is packaged in 'right sizes' women want, which simply means you can finish products before the expiration date, saving money and reducing waste. For more information, please visit www.StowawayCosmetics.com.

Photo - http://photos.prnewswire.com/prnh/20150928/271273

SOURCE Stowaway Cosmetics

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http://www.StowawayCosmetics.com