Women's Health Care Marketing Services Firm, Procare Health, Jumpstarts Success with Cloud-Based Veeva CRM

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Oct 23, 2013, 01:11 ET

BARCELONA, Spain, October 23, 2013 /PRNewswire/ --

Procare Health launched its marketing, sales, and distribution company earlier this year to help life science organisations increase their share of the women's health market and improve profitability. A recent five-year deal with a leading multinational pharmaceutical enterprise has given Procare the exclusive right to promote the company's products in the Spanish healthcare market. Procare needed a customer relationship management (CRM) solution that could be easily adapted and scaled to satisfy its customers' varying requirements, giving the company a competitive advantage. The company turned to Veeva Systems for its flexible, multitenant cloud-based CRM platform and reputation for developing some of the most advanced solutions on the market, including Veeva iRep, the company's combined CRM and closed-loop marketing application for the Apple iPad.

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"As a start-up venture with a lot to prove, we needed an innovative, feature-rich solution that would allow us to deliver the kind of edge our clients demand," said Yann Gaslain, founding partner and managing director at Procare Health. "Veeva gives us that advantage with a comprehensive suite of applications that provide cutting-edge features using the most relevant devices across all channels."

With Veeva iRep, insights from the field are available in real-time so they are immediately actionable. This also gives management access to up-to-date customer information for complete visibility of all customer interactions with reps in the field. "It's a window that gives us the opportunity to improve sales and marketing efforts earlier, and enable our clients to achieve their commercial goals faster," added Gaslain. Procare provides pharmaceutical companies with outsourced sales support for limited engagements, making it imperative to find an agile CRM that could be easily adapted for each customer's unique needs. The solution also had to be fast to deploy, allowing Procare to provide its customers a fully functional system right out of the box that would be easily configurable to meet the specific needs of any client quickly. Procare deployed Veeva CRM in just four weeks, dramatically increasing its sales and marketing effectiveness.

"Veeva CRM is so intuitive and easy-to-use that our sales teams have quickly embraced it, even reps who are less familiar with modern technology," explained Gaslain. "They have been able to jump right in and start improving call efficiency. In fact, users are leveraging the system's powerful functionality effortlessly with less than one day's training."

Procare worked closely with both Veeva and Pharma Advisors, Veeva's local services partner, for the implementation. "Working with local, Spanish resources who speak in our native tongue helped to make the process smooth," remarked Gaslain. "All in all, we had wonderful support from the collective Veeva team. Everyone was highly responsive and committed to our success - which is exactly how we treat our customers."

About Procare Health

Procare Health (http://www.procarehealth.es) was founded in 2013 with the aim of developing as a strategic partner in the women's healthcare market, responding to increased demand as a result of the change of business model within the pharmaceutical industry.

Procare provides an innovative and distinctive business model for its strategic partners, which not only translates into significant cost savings and flexibility, but also adds value thanks to the expertise and know-how of the Procare team in the area of women's healthcare. The team is supported by the latest technological tools (including digitised promotional materials and cloud-based CRM systems), which help to position Procare as a key partner in the women's healthcare market.

About Veeva Systems

Veeva Systems is a leader in cloud-based software for the global life sciences industry. Committed to innovation, product excellence, and customer success, Veeva has more than 170 customers, ranging from the world's largest pharmaceutical companies to emerging biotechs. Founded in 2007, Veeva is headquartered in the San Francisco Bay Area, with offices in Philadelphia, Barcelona, Budapest, London, Paris, Beijing, Shanghai, Osaka, Tokyo, Sydney, and Singapore. For more information, visit http://www.veeva.com.