Wooky Entertainment Adds More 'Charm' to Fashion Jewelry Craft Line with New Charmazing™ Collection - Available Exclusively at Toys"R"Us®

MONTREAL, Oct. 6, 2014 /PRNewswire/ -- Trendsetters can activate their "charma" with the all-new Charmazing^™ by Style Me Up!® collection from Wooky Entertainment, the international creativity products leader known for its best-selling Style Me Up! range of fashion-forward activity sets for tweens. Available exclusively at Toys"R"Us® stores nationwide and online at Toysrus.com beginning October 15, Charmazing offers young designers the chance to create custom charm bracelets, which they can wear, share and gift. Additionally, kids can scan their Charmazing charms into a virtual Charmazing world where they can trade with friends and connect with other fashionistas via an inventive new app.

"Charmazing is all about providing kids and tweens with the tools they need to create and define beauty and style for themselves," said Christina Sklavenitis, VP, Marketing and Licensing, Wooky Entertainment. "With our new Charmazing collection we've developed a world filled with positive messages designed to inspire and empower girls to be creative in their own unique way."

"Since we first saw Wooky Entertainment's newest creations, we've been absolutely 'charmed' and are pleased to offer the collection exclusively in our stores," said Jamie Uitdenhowen, Vice President, General Merchandising Manager, Learning and Seasonal, Toys"R"Us, U.S. "Since we anticipate the Charmazing line will be highly sought after during the Christmas shopping season, it was named to our 2014 Toys"R"Us Holiday Hot Toy List and we foresee many fun bracelet making sessions in the future."

Charmazing provides tweens with more than 100 different charms in 11 unique themed collections categorized in two worlds, Karma (positive energy) and Nature (powerful energy). Among the must-have new creativity-inspiring kits in the debut Charmazing! collection for ages 8-12 are:

• Charmazing Let's Get Started – Creativity starts here with this set that comes in 5 different collections, enabling designers to personalize their bracelets according to these themes: Wildlife, Seaside, Lucky, Heart, and Emoji.
• Charmazing Charmastation – A unique bracelet workstation that keeps individual bracelets secure so charmasters can work their creative magic. Additionally, there's a storage compartment to neatly stow and organize materials.
• Charmazing Color Me Up! – There is a rainbow of customizable options from 3 inspiring themed collections: Seaside, Seasons and Heart. Each features 6 charms, energy cards and beads.
• Charmazing Deluxe Kit – This complete set comes in both Karma and Nature World themes, enabling tweens to design 6 unique bracelets. Also included is the Charmastation bracelet working station, thread, beads, and chains.

In addition to the exciting new creativity sets, the Charmazing digital world for smartphones and tablets further engages kids in original ways that complement and enhance their Charmazing experience. The free Charmazing app will be available for download from the Apple® App Store and Google Play^™ beginning October 15 to coincide with the product launch.

For more on Charmazing by Style Me Up! visit www.charmazing.com, Toysrus.com

About Wooky Entertainment Inc.
Wooky Entertainment is a Montreal-based brand development company that produces and distributes high-quality, trend-right product worldwide. The company's portfolio includes six standout brands for boys and girls of all ages: Style Me Up!®, Block Crayon^™,  Bloco^™, Mathable®, Artzooka!^™, and Design Masters^™. Wooky Entertainment aims for excellence in creativity and design. The company's goal is to present the latest, freshest, most fashion-forward innovations for everyone! For more information visit http://www.wookyentertainment.com.   

Contact:
Christina Sklavenitis                                         
VP, Marketing and Licensing                                     
[email protected]          
T: 514-312-7600 ext 114                                               
M: 514-641-1140              

SOURCE Wooky Entertainment