Work Tech Industry Heavyweights Join Rep Cap to Expand Capabilities, Driving Next Stage of Innovation and Growth

New leaders bring expertise in original research, PR, marketing operations, and growth strategy to help brands overcome content chaos and thrive in the AI era."

BATON ROUGE, La., Sept. 10, 2025 /PRNewswire/ -- Rep Cap, a B2B content strategy and consultancy, today announced the addition of four recognized leaders in marketing and communications.

Their arrival elevates Rep Cap's ability to deliver holistic content strategy and operations services for brands in work tech, insurance, and financial services.

"Too often, we see brand teams creating plenty of content but not seeing results — or knowing exactly what they want to say but struggling to publish at a pace that can support their campaigns," said Mary Ellen Slayter, founder of Rep Cap. "AI promised to solve these problems, but in most cases, it's making things worse by flooding the market with generic output rather than meaningful insights. With this expansion, we're doubling down on what we do best: developing integrated, multimodal content strategies and helping our clients build out the systems they need to scale."

Rep Cap welcomes to its team:

• Lance Haun, Practice Lead, Research & Insights — Former HR practitioner, industry publications editor, and recognized influencer known for bridging practice, research, and editorial insights.
• Tony Spangler, APR, Practice Lead, Analyst & Media Relations — PRSA-accredited communicator and Pulitzer-nominated journalist with a proven record of high-impact earned media.
• Alec Cherrin, Practice Lead, Marketing Operations — Growth operator with deep experience building scalable systems and automations for startups, venture firms, and high-growth companies.
• Steve Smith, Managing Director, Growth — Veteran agency principal and author of the Work Tech Weekly newsletter, whose thought leadership has shaped brand, positioning and investment trends across the industry for nearly two decades.

"Go-to-market teams everywhere are struggling to adapt to the realities of AI-driven content," said Steve Smith, Managing Director of Growth at Rep Cap. "Rep Cap is tackling that challenge head-on — combining strategy, research, operations, and storytelling into a smarter, more human playbook for growth. That's why I'm here."

About RepCap

Rep Cap is a B2B content strategy and consultancy advising brands in work tech, insurance and financial services on how to win both share of voice and market. Our team of industry insiders blends radically human storytelling, research-driven insights, and deep AI fluency to help go-to-market teams clarify their message, align their content strategy to their business goals and build AI-powered content engines that drive growth.

SOURCE Rep Cap