WorkWave Announces Two New AI-driven Analytics Decision Support for PestPac and RealGreen that Reduce Customer Churn and Increase Services Per Tech

Company Also Announces Two New Executive Hires to Accelerate Market Growth and
Delivery of Product Innovation

HOLMDEL, N.J., Oct. 20, 2026 /PRNewswire/ -- WorkWave^®, a leading provider of software and solutions that help mobile service companies thrive, today announced two new hubs in Wavelytics^® Decision Intelligence, the analytics layer built into PestPac^® and RealGreen^® software, available to customers using Decision Intelligence.

For PestPac customers, Customer Hub is designed to help reduce customer churn and present business growth opportunities. It scores each account's risk of canceling, shows the top reasons behind that risk, and shows how much recurring revenue is at stake so teams can step in before a customer cancels. With near-real time data refresh, issues get caught the same day. Plus, Decision Intelligence lists which tech has the highest callback rate within minutes, and based on analysis of existing customer data, its insights can ultimately increase services, with some customers seeing 40 percent more per tech on average.

For RealGreen customers, Sales Hub fuels a growth-oriented mindset, showing how the sales pipeline is performing, from estimate requested to sold, by company, region, market, branch or representative. It also gives teams a prioritized list of stalled quotes with links straight back into RealGreen.

Wavelytics Decision Intelligence by WorkWave helps pest and lawn businesses spot what's slipping while they can still act on it. By embedding regularly refreshed metrics and insights directly into PestPac and RealGreen, it turns data into a work list inside the software teams already use every day. 

"Our customers not only receive the added benefit of actionable insights that can transform their business; our AI-driven Wavelytics Decision Intelligence means they can avoid a custom data warehouse, equating to an estimated 80 percent reduction in data engineering costs based on internal analysis," said WorkWave CEO Kevin Kemmerer. "We're proud to continually invest in our customers' ability to grow and succeed – and to make a difference in their bottom line."

The Company also announced the hires of two new executives: Chief Marketing Officer Cristine Kao and Chief Customer Officer Kiran Dhanuka.

"We welcome Cristine and Kiran to our executive team," said Kemmerer. "They arrive at the perfect time to drive innovation and transform the customer experience as we build momentum and champion excellence."

Both Customer Hub and Sales Hub are being showcased this week at PestWorld and Equip, the pest and lawn care business's largest industry tradeshows.

About WorkWave CMO Cristine Kao

Cristine Kao joins WorkWave with more than 20 years of experience driving growth and innovation with a focus on using technology to help businesses thrive.

At WorkWave, Kao will lead the marketing organization's efforts to accelerate go-to-market innovation and give field service businesses the tools and insight to streamline, automate, scale with confidence, and better serve their customers.

Most recently, Kao served as Chief Marketing Officer at Benevity, where she repositioned corporate purpose as durable business infrastructure, turning social impact into a growth lever for the brands Benevity serves. Before that, she served as CMO at ABC Fitness Solutions and Vice President of Marketing at ACTIVE Network, a Global Payments company.

Kao holds a bachelor's degree in Science and Business with a Biochemistry option from the University of Waterloo and is an alumna of Harvard Business School.

About WorkWave CCO Kiran Dhanuka

Kiran Dhanuka is dedicated to delivering service excellence, driving transformative customer experiences that empower field service businesses to maximize product value and scale efficiently.

Dhanuka will lead the global customer-facing organization at WorkWave to accelerate value delivery, empower growth through insights, and drive long-term customer retention. Her vision is to unite WorkWave's powerful multi-product ecosystem into a reliable, frictionless customer experience, ensuring every field service business unlocks efficiency, scales predictably, and realizes faster time-to-value.

Before joining WorkWave, Dhanuka was Chief Customer Officer at MasterControl, where she unified all post-sale operational functions into a cohesive, high-performing global organization while guiding customer experience. Earlier in her career, she served as Corporate Vice President at Blue Yonder; she also held multiple global leadership positions at Sabre Corporation.

Dhanuka holds a bachelor's degree in Industrial Engineering from India and a master's degree in Computer Science from the University of North Texas.

Forward-Looking Statements

Certain statements in this press release, including statements regarding expected product capabilities, anticipated customer outcomes, cost savings, and the expected contributions of newly hired executives, reflect WorkWave's current expectations and are subject to risks and uncertainties that could cause actual results to differ. WorkWave undertakes no obligation to update these statements.

About WorkWave

WorkWave is on a mission to deliver innovative software and fintech solutions to the dedicated service professionals who keep communities safe, clean, and beautiful. Powering millions of services every year, leading companies in lawn care, pest control, commercial cleaning, and security guarding use WorkWave's comprehensive SaaS solutions, including PestPac®, RealGreen® and TEAM Software®, to manage and grow their businesses. Backed by decades of experience, passionate teams, and an unwavering commitment to its customers, WorkWave's vision is to empower the world's mobile service workers to build a brighter future.

Kate Warren | Communications & Brand [email protected] 

SOURCE WorkWave