ROME, April 25, 2017 /PRNewswire/ --
- Burberry's Greg Stogdon to be joined on stage by Oscar and BAFTA-winning director Asif Kapadia and award-nominated scriptwriter Matt Charman
- World-first discussion about Burberry's movie-style short film 'The Tale of Thomas Burberry', and the implications for advertisers
- Fake news also high on the agenda with BBC World Service, Bloomberg Media, Carat Global and Jaguar Land Rover joining a panel session
Festival of Media Global 2017, the leading annual meeting of international media figureheads, is to lift the lid on one of the past 12 month's most intriguing campaigns: Burberry's cinematic short film, 'The Tale of Thomas Burberry', exploring the life of the brand's founder.
For the first time, Burberry's senior vice president of creative media Greg Stogdon will be joined on stage by award-winning film director Asif Kapadia and Academy Award-nominated scriptwriter Matt Charman to reveal details of the ground-breaking project, which stars Domhnall Gleeson, Sienna Miller, Dominic West and Lily James.
Stogdon, Kapadia and Charman will convene at the Festival - which takes place between 7 and 9 May at The Waldorf Astoria Rome Cavalieri - to discuss the convergence of the film industry and media, and whether scriptwriters and movie producers are the new creative directors for brands.
Jeremy King, COO at Festival of Media, commented: "It is such an honour to have Burberry speak at the Festival of Media. We are aware that every event in the media space is very keen to have the luxury brand as part of its programme, so we are so excited, particularly as it is going to be world first.
"This year's agenda is arguably the best in the event's 11 year history and designed to solve the marketing and media educational gaps of the world's biggest spending and innovative advertisers. Having Burberry as part of it only adds to the glamour and relevance of the Festival of Media on the media event calendar."
The Festival will also bring together executives from BBC World Service, Bloomberg Media, Carat Global, Adblock Plus and Jaguar Land Rover to discuss the phenomenon of fake news.
Advertisers around the world are already struggling to control what content their campaigns are aligned with, so understanding the challenges of fake news and how to beat it are of paramount importance to the entire media ecosystem.
Leaders such as Bloomberg global chief revenue officer Keith Grossman, Carat chief strategy officer Sanjay Nazerali and Jaguar Land Rover global head of digital marketing Dominic Chambers will examine the need for 'responsible platforms' for 'responsible brands'.
30% FEMALE SPEAKERS
This year's Festival of Media Global boasts its most diverse line up yet, with nearly a third of the agenda comprising female speakers.
Highlights include OMD EMEA president Nikki Mendonça discussing brand storytelling in an addressable world; MediaLink chairman Wenda Harris Millard and Kim Kadlec, global marketing at Visa, debating marketing's influence on corporate strategy; and OgilvyRED's Carla Hendra joining a panel discussion on disruption in the media industry.
The Girls' Lounge female quotient and creator Shelley Zalis will explore what a diverse HR strategy looks like, while speakers from Aviva, Hopscotch and Sky will discuss the connection between inclusion and commercial success in the industry.
NETWORKING AND AWARDS
Festival of Media Global 2017 will offer unparalleled networking opportunities for senior marketing and media industry executives. Brands already confirmed as attending Festival of Media Global 2017 include Procter & Gamble, Unilever, Nike, VISA, Huawei, NBA, Fiat, Diageo, Pokerstars and Tinder, with many more to be announced.
Furthermore, the winners of the Festival of Media Global Awards 2017 will be unveiled at the event on 8 May, following a day of judging led by jury co-chairs Sarah Mansfield, VP media, Europe and LatAm, and global operations from Unilever, and Procter & Gamble's Gerry D'Angelo.
About C Squared
C Squared is one of the fastest-growing specialist publishing, events and technology companies in Europe. Its mission is to help the media and marketing industry become more connected and better informed so that it is fully equipped to respond to the challenges and opportunities brought about by digital technology and globalization. C Squared launched the Festival of Media in Venice in 2007 and the brand now has four major events across the world, attended by 4,000 senior delegates and receiving over 4,000 Awards entries. In 2009, C Squared acquired the leading brand M&M Global along with the M&M Global Awards. The company also owns Creamglobal which has now become the world's largest database of media innovation and its bespoke technology serves many of the leading global agency groups and multinational advertisers. More information is available at: http://www.csquared.cc
Festival of Media Awards contact: Christina Leissem, e: email@example.com t: +44(0)20-7367-6993
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SOURCE Festival of Media Global 2017