World's Most 'Famous' Frank Unveils New Product, New Look in 2015

Nathan's® Famous Enhances Retail Packaging, Offers 50% Reduced Fat Beef Franks

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Feb 17, 2015, 03:10 ET

LISLE, Ill., Feb. 17, 2015 /PRNewswire/ -- Nathan's Famous^® is now making it easier for health-conscious consumers to enjoy the great taste of its original frankfurters by introducing a new 50-percent reduced-fat variety. The company unveiled the new product today along with a first look at updated packaging featuring bold, high-impact graphics and easy to read product labeling.

World's Most 'Famous' Frank Unveils New Product, New Look in 2015

With half the fat of traditional Beef Franks, this new product delivers full flavor in each bite. The bun-length, skinless beef franks are made with lean beef and Nathan's original seasonings, providing a healthier option for everyone to enjoy without sacrificing taste. Like all Nathan's Famous products, the new offering is also gluten free and contains no artificial flavors, colors or by-products.

"It's important for us to always find new ways to please those who enjoy Nathan's," said Wayne Norbitz, president of Nathan's Famous, Inc. "Our 50-percent, Reduced Fat Beef Franks variety is a great solution for those looking for a healthier option, but still craving the taste they have come to expect from Nathan's Famous."

The signature yellow and green awning surrounding the brand logo makes it easy for consumers to find their famous frankfurter. An iconic Nathan's Famous marque will also be prominently featured on the new package design, serving as a reminder that it is "The Original" Nathan's Famous from Coney Island, NY since 1916.

"We really wanted to bring the packaging to life and highlight the brands authenticity," added Norbitz.,"This will also make it easy for new and existing consumers who love Nathan's Famous to easily pick it out in the grocery aisle and enjoy Nathan's Famous at home."

The new 50% reduced fat beef franks as well as the updated packaging is currently available in grocers nationwide. To learn more about Nathan's and its products, please visit www.nathansfamous.com.

About Nathan's Famous

Nathan's is a Russell 2000 Company that currently distributes its products in 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, the Cayman Islands and nine foreign countries through its restaurant system, foodservice sales programs and product licensing activities. Nathan's was ranked #55 on the Forbes list of the Best Small Companies in America and was listed as the Best Small Company in New York State in October 2013. Last year, over 480 million Nathan's Famous hot dogs were sold. For additional information about Nathan's please visit our website at www.nathansfamous.com.

About John Morrell Food Group

With over a century and a half of experience, John Morrell Food Group brands have become respected and well known for providing premium-quality meat products to families across the United States. With products ranging from lunchmeat and franks to smoked sausage, bacon and pepperoni, the John Morrell Food Group is an important part of consumers' mealtimes. The John Morrell Food Group offers several national and regional brands including Armour^®, Eckrich^®, John Morrell^®, Curly's^®, Patrick Cudahy^®, Carando^®, Healthy Ones^®, Margherita^® Kretschmar^® and LunchMakers^®.

About Smithfield Foods

Smithfield Foods is a $14 billion global food company and the world's largest pork processor and hog producer. In the United States, the company is also the leader in numerous packaged meats categories with popular brands including Smithfield^®, Eckrich^®, Farmland^®, Armour^®, Cook's^®, Gwaltney^®, John Morrell^®, Kretschmar^®, Curly's^®, Carando^®, Margherita^®, and Healthy Ones^®. Smithfield Foods is committed to providing good food in a responsible way and maintains robust animal care, community involvement, employee safety, environmental, and food safety and quality programs. For more information, visit www.smithfieldfoods.com and www.smithfieldcommitments.com.