Worth Ave. Group Expands to Offer Insurance Coverage on e-Readers, Gaming Consoles and Digital Cameras

STILLWATER, Okla., March 22, 2011 /PRNewswire/ -- To provide gadget-loving consumers with peace of mind protection against drops, spills, and other damage to their favorite electronics, Worth Ave. Group today announced it has expanded its comprehensive insurance coverage for electronic devices to include e-readers, gaming consoles and digital cameras.

"We know consumers spend a lot of their hard-earned money on electronics, but despite their best efforts to protect them from damage, stuff happens," said Aaron Cooper, marketing director with Worth Ave. Group. "The manufacturer's warranty only kicks in if the device itself goes bad before a certain time period. After that, or if you drop it or it gets stolen, you're out of luck."

Worth Ave. Group protection protects your investment by covering new, used or factory refurbished devices against virtually any accidentally damage and natural disaster, including theft, fire and flood damage, for as long as the policy is kept in force. Only Worth Ave. Group offers unlimited full-replacement value coverage with premiums that are guaranteed to never go up as a result of claims made.

The newly expanded coverage includes the popular Amazon Kindle and Barnes and Noble NOOK™ e-readers, as well as any other brand; gaming consoles like the Microsoft® Xbox 360®, Nintendo® Wii™ or Sony® PlayStation®; and both video and still digital cameras of any brand. Coverage can be purchased at any time and only Worth Ave. Group coverage extends internationally, so your devices are covered no matter where you take them.

Worth Ave. Group also offers comprehensive insurance plans to cover cell phones and smartphones, MP3 players, the iPad, televisions, laptop and desktop computers, as well as exclusive coverage plans that extend to virtually any peripheral/hardware device.

For more information, stop by the Worth Ave. Group Booth #3160 during the International CTIA Wireless 2011 show March 21-24 at the Orange county Convention Center in Orlando, Fla. or visit www.worthavegroup.com.

About Worth Avenue Group:

Worth Avenue Group is a full-service electronic device insurance provider, offering affordable coverage plans that protect iPhones, iPads, laptop and desktop computers, TVs, digital cameras, PDAs and other portable electronic devices against accidental damage and theft. Based in Stillwater, OK, the company has a 40-year history of providing peace of mind to thousands of customers nationwide and has earned the trust of more than 2,000 schools across the U.S. The company is licensed in all 50 states and is underwritten by Hanover Insurance Company, which earned an excellent A rating from A.M. Best Company. For more information, visit www.worthavegroup.com.

SOURCE Worth Ave. Group