Worth Ave. Group Launches New App to Put Affordable iPad, iPod Touch and iPhone Insurance Right at Your Fingertips

STILLWATER, Okla., Jan. 6, 2011 /PRNewswire/ -- Protecting your valuable iPad, iPod Touch and iPhone devices with peace of mind insurance coverage against drops, spills and other accidental damage just got even easier. Worth Ave. Group today announced the launch of its new Worth Ave. Group Insurance App, now available for immediate download in the Apple App Store. The company unveiled the new app during the International CES event at the Las Vegas Convention Center.

Providing instant access to purchase Worth Ave. Group's comprehensive and affordable device insurance directly from the device, the new Worth Avenue Group Insurance App streamlines the application process to get device coverage in place as quickly as possible.

"This new app is perfect for anyone who received a new device as a gift this holiday season, or even if you've had yours since it first hit the market," said Aaron Cooper, marketing director with Worth Ave. Group. "Every day that goes by without coverage puts your investment in these expensive devices at risk. This app makes it quicker and easier than ever to get a policy in place right away before it's too late."

Installing the insurance app is easy: just visit the App Store, search "Worth Ave. Group" and tap to download the app. Once installed, the app quickly walks you through all the steps to enter device details, setup the policy and have policy information delivered via email.

Unlike most warranties that cover only manufacturers' defects and other insurance providers that hike premiums if you make a claim, Worth Ave. Group insurance offers comprehensive coverage against theft, fire, flood or other natural disaster and virtually any accidental damage, including drops, spills and even full liquid submersion for as long as the policy is in place. With policies starting at just $63 per year for both domestic and international coverage, Worth Ave. Group policies offer a low deductible—just $50 for iPad, iPod Touch and iPhone—provide for full replacement cost and your premiums will never go up as a result of claims made.

Worth Ave. Group also offers comprehensive insurance plans to cover other smartphone devices, televisions, laptop and desktop computers, as well as exclusive coverage plans that extend to virtually any peripheral/hardware device. The company plans to launch an extended warranty program on February 1 that will provide an additional option for consumers looking for added peace of mind protection against manufacturers' defects beyond the standard device warranty period.

For more information and to test drive the new Worth Ave. Group Insurance App, stop by Booth #5133 at CES January 6-9, 2011 or visit www.worthavegroup.com.

About Worth Avenue Group:

Worth Avenue Group is a full-service electronic device insurance provider, offering affordable coverage plans that protect iPhones, iPads, laptop and desktop computers, TVs, digital cameras, PDAs and other portable electronic devices against accidental damage and theft. Based in Stillwater, OK, the company has a 40-year history of providing peace of mind to thousands of customers nationwide and has earned the trust of more than 2,000 schools across the U.S. The company is licensed in all 50 states and is underwritten by Hanover Insurance Company, which earned an excellent A rating from A.M. Best Company. For more information, visit www.worthavegroup.com.

SOURCE Worth Ave. Group