Wunderman Health Acquires ABS Creative to Expand Its Presence in Europe

BRUSSELS, July 30, 2015 /PRNewswire/ -- Wunderman Health has taken a majority stake in ABS Creative, a full-service agency that combines data, medical expertise, creativity, technology and tactical intelligence to develop impactful communication strategies and campaigns for clients in the healthcare industry. ABS Creative extends Wunderman Health's creative offerings in Europe through a full range of digital services including strategy, CRM, digital development and production, user experience, and mobile.

ABS Creative will continue to be led by CEO Michael Verschueren, as part of Wunderman Health, headed by president Becky Chidester. It will also work closely with Mel Edwards, CEO, Wunderman EMEA.

"We look forward to bringing our skills, creativity and services to a wider audience of marketers through Wunderman Health," said Verschueren. "Our ability to connect directly with consumers by creating relevant, measurable creative, which resonates across all digital channels, fits perfectly with Wunderman."

"As the healthcare industry looks for better ways to acquire and strengthen relationships with customers, Wunderman Health's focus on digital and personal communications has enabled its significant expansion," said Chidester. "The acquisition of ABS Creative, with their expertise in multichannel marketing, is the next step to extending our growth and deepening our presence in Europe."

Founded in 1999, ABS Creative operates across Europe from its Brussels base. Its clients include Abbott, AstraZeneca, Johnson & Johnson, MSD, GSK, Novartis, Boehringer Ingelheim and Bristol-Myers Squibb, among others.

"Acquiring ABS Creative comes at a time of growing demand by the healthcare industry for cutting-edge digital communications," said Mark Read, Wunderman CEO. "It is a fantastic company with great people who we look forward to working with in Wunderman."

About Wunderman
Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 170 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefonica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ: WPPGY). Find out more at www.wunderman.com and @wunderman.

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