NEW YORK, July 28, 2015 /PRNewswire/ -- Wunderman New York shared its talent, skills and time with more than 90 New York City middle school students at the Harlem YMCA last week. Teaming up with SuitUp, an organization dedicated to providing children with the opportunity to learn about career possibilities, 60 volunteers spent the day with the students. Together, they worked side by side on a one-day business competition to create and market a new shoe for Nike.
"We enjoy the opportunity to share what we know with students and introduce them to our world," said Jamie Gallo, president of Wunderman New York. "Advertising is a constantly changing industry, with a range of possibilities, and we're extremely happy to help raise awareness about those opportunities."
This is one of a number of community-focused initiatives originated by Wunderman's VP of global creative management, Jessica Orsina. Under her direction, Wunderman New York has been engaged with The One Club and built Pilot House, an international creative internship program.
"When we ask students 'what do you want to be when you grow up?' the top three answers are professional athlete, pop singer or what mom or dad do," explained Mallory Hagan, COO at SuitUp. "Our mission at SuitUp is to broaden their perspective and show them that there's an endless amount of opportunities in the world. If you love what you do, you can feel as good as an athlete or a pop artist."
Ten teams were challenged with creating a marketing plan and developing an ad concept. Through this exercise, students learned about business problem solving, teamwork and design. Winners were awarded $25 gift certificates from Amazon.
Wunderman is a digital and direct marketing agency that combines creativity and data to drive results for its clients. Wunderman excels in CRM, advertising, loyalty management, content, promotions and social media. Founded by Lester Wunderman in 1958, today we have 7,000 people, comprising 1,300 data scientists, 2,200 creatives and 3,500 business people working in 170 offices in 60 countries. Best Buy, Citibank, Coca-Cola, Ford, Microsoft, Pfizer, Telefonica, Shell and UnitedHealth Group are among our clients. Wunderman is part of WPP (NASDAQ : WPPGY ). Find out more at www.wunderman.com and @wunderman.
SuitUp brings companies into the classroom by partnering corporate companies and volunteers with schools to increase career awareness and marketable skills for low-income students.
Since starting less than a year ago, SuitUp has hosted more than 20 one-day business competitions where employees help students solve a problem for a real company like Nike or Vitamin Water, increasing marketable skills and creating presentation opportunities. SuitUp currently partners with organizations like UBS, PIMCO, BlackRock, and LinkedIn, organizing events for several hundred volunteers in the community and more than 2,500 students. For more information visit www.SuitUpNYC.com or follow us on Twitter: @SuitUp_NYC.