NOVATO, Calif., Sept. 11, 2018 /PRNewswire/ -- WX Brands, a top 20 U.S. wine company, continues to win with its portfolio of nationally-distributed wine brands. This month, both its Bread & Butter Wines and Chronic Cellars brands were named "Hot Prospects" by M. Shanken Communications Impact Newsletter for the 2017 calendar year.
Bread & Butter wines are classically-styled wines that embrace an effortless choice. Easily recognizable with their clean black and white label, the Bread & Butter portfolio is comprised of a classic Chardonnay, a tasteful Pinot Noir and, new in 2018, a fruit-forward Cabernet Sauvignon. All varietals are offered at a suggested retail price of $14.99. Since its introduction, Bread & Butter wines have found a loyal and enthusiastic consumer following across the country.
"Bread & Butter is a brand with tremendous consumer pull," said WX Brands CEO Peter Byck. "In fact, our Pinot Noir is now the #1 Pinot Noir in its price segment. We know we have a success on our hands, and we're pleased the brand is recognized as a 2017 Hot Prospect brand."
A long-time cult favorite in Paso Robles, Chronic Cellars has hit its stride with a national audience. Known for their outrageous names and colorful labels, the Beckett brothers have been making serious wines that don't take themselves so seriously since 2004. Today, they are recognized not only as creative marketers, but also winemaking leaders in the Paso Robles AVA.
"The Beckett brothers literally grew up in the vineyards of Paso Robles, just as the region was making a name for itself with wine. There are no better arbiters of what's hot in Paso," said Byck. "Our job at WX is to give these wines a platform to grow."
In addition to Bread & Butter and Chronic Cellars, WX Brands portfolio of nationally-distributed brands includes Jamieson Ranch Vineyards Portfolio (Double Lariat, Reata, Whiplash and Light Horse), Jelly Jar, and Our Daily Wines. www.wxbrands.com
WX develops exclusive brands of wine, beer and spirits for retailers around the world, and offers a unique portfolio of proprietary wine brands that are sold globally. Products are sourced from 17 countries and sold in 12 countries resulting in over 6 million cases sold worldwide. In February 2018, Wine Business Monthly named WX Brands #19 among the Top 50 US wine companies.
To qualify as an Impact Hot Prospect, wine brands must have at least 15% depletions growth in the previous year while also showing consistent growth in the preceding two years. Volumes must reach at least 50,000 cases but not more than 250,000 cases.
Bread & Butter Pinot Noir is the #1 Pinot Noir in its price segment. Source: Nielsen, TTL US FDL, DM, Pinot Noir, $12-14.99, Latest 26, W/E 7.14.18
SOURCE WX Brands