Xinhua Silk Road: Fujian's Dehua County steers historic ceramic industry toward fashion, branding and internationalization

BEIJING, Oct. 21, 2026 /PRNewswire/ -- The Dehua Porcelain Historical Classic Industry High-Quality Development Conference was held in Dehua County in southeast China's Fujian Province on October 19, bringing together guests from various sectors to explore new pathways for the high-quality development of the local historical ceramic industry.

Wu Zhipu, head of the county, said at the conference that Dehua would continue to preserve and carry forward its rich ceramic heritage, strengthen the global reputation of its ceramics brand, and promote the high-quality development of its historic ceramic industry.

Deng Xiaoding, an official of China's Ministry of Industry and Information Technology, emphasized the importance of innovation-driven development and accelerating the digital transformation of the industry. Deng called for integrated development across sectors and building a premium brand image while promoting openness and cooperation in global markets. These efforts would help revitalize the historic industry in the new era.

At the conference, the Fujian Provincial Department of Industry and Information Technology provided an on-site interpretation of the measures to support the high-quality development of the "Blanc de Chine • Dehua Porcelain" industry.

The conference also witnessed the launch of the declaration on the high-quality development of Dehua's historical classic porcelain industry. The declaration outlined eight initiatives addressed to ceramic enterprises, master artisans, craftspeople, and industry organizations across the county, including strengthening cultural confidence, advancing innovation and digital transformation, upholding green and low-carbon development, deepening cross-sector integration, and expanding international market outreach.

Dehua's ceramic industry cluster has achieved remarkable growth over the past three decades. Its industrial output value surged from 760 million yuan (about 114 million U.S. dollars) in 1996 to 76 billion yuan (about 11.4 billion U.S. dollars). Meanwhile, the county's gross domestic product (GDP) rose from 1.39 billion yuan (about 208 million U.S. dollars) to 44.2 billion yuan (about 6.6 billion U.S. dollars).

Taking this conference as a new starting point, Dehua will accelerate the transformation of its historic ceramic industry toward greater fashion appeal, stronger branding, and deeper international engagement. The county also aims to contribute replicable and scalable solutions from Dehua to the high-quality development of historic industries across China.

Original link: https://en.imsilkroad.com/p/352616.html

SOURCE Xinhua Silk Road