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Xinhua Silk Road : GOVKING lance sur les plateformes de streaming le lait maternisé Love de GoldMax, provenant de vaches nourries à l'herbe
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News provided by

Xinhua Silk Road

Apr 20, 2020, 10:06 ET

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HAIKOU, Chine, 20 avril 2020 /PRNewswire/ -- Le groupe GOVKING, basé dans la province du Hainan, a récemment présenté Love, le nouveau produit de sa marque de lait maternisé GoldMax dans un studio de diffusion en direct de la Zone de libre-échange intégrée de Haikou en présence de Lu Min, secrétaire du parti de la zone.

« Le choix du lait maternisé est la priorité absolue d'une famille, et seul le meilleur produit peut assurer une alimentation saine et sûre du bébé, » a déclaré Lu Min.

GOVKING releases GoldMax’s Love grass-fed formula on live streaming platforms
GOVKING releases GoldMax’s Love grass-fed formula on live streaming platforms

Le lait en poudre provenant de vaches nourries à l'herbe, développé conjointement par GoldMax et Fonterra Co-operative Group, une entreprise laitière néo-zélandaise bien connue, répondra aux besoins nutritionnels haut de gamme des consommateurs chinois, selon Lu.

« Le lait en poudre provenant de vaches nourries à l'herbe respecte le principe de l'élevage naturel et en liberté, » a déclaré Wu Suguo, président du groupe GOVKING (GoldMax, Nouvelle-Zélande). GoldMax fait partie du premier lot de marques chinoises de lait en poudre certifié par New Zealand AsureQuality pour le lait de vaches nourries à l'herbe, ce qui prouve l'excellente valeur de la marque.

Le groupe GOVKING et la Zone de libre échange intégrée de Haikou ont inauguré la pépinière d'entreprises de commerce électronique transfrontalier en direct GOVKING et ont annoncé officiellement que les deux parties utiliseront pleinement leurs atouts respectifs pour construire conjointement la pépinière.

L'événement a été retransmis en direct par Xinhua Silk Road aux consommateurs de nombreux pays du monde entier, ainsi que par des plateformes telles que kuaishou, vzan, JD.com et taobao. La diffusion en streaming a attiré un total de 4,57 millions de visionnages en ligne et les ventes en ligne ont dépassé les dix millions de yuans.

Love de GoldMax, un lait maternisé haut de gamme en Nouvelle-Zélande, connaît de très bons résultats commerciaux de manière ininterrompue depuis sa mise en vente dans les magasins hors taxes de Hainan en 2015.

À l'avenir, GoldMax adoptera la nouvelle vague de clips vidéos courts et de streaming pour le commerce électronique et la marque cultivera un écosystème marketing basé sur des célébrités, des talents et des influenceurs des réseaux sociaux.

Lien original : https://en.imsilkroad.com/p/312851.html

Photo : https://mma.prnewswire.com/media/1157099/GOVKING.jpg

SOURCE Xinhua Silk Road

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