XUMO Taps Patrick Colletto To Lead Advertising And Sponsorships Business

IRVINE, Calif., July 18, 2017 /PRNewswire/ -- XUMO, the premier LIVE and video-on-demand (VOD) over-the-top (OTT) service for the digital age, today announced the executive appointment of Patrick Colletto as the company's vice president of advertiser partnerships.

Colletto will be based in the company's New York office and will oversee cross-device revenue opportunities and growth across smart TVs, mobile devices and set top boxes like Roku, as well as guide the strategy and execution of custom sponsorships at XUMO. In this role, Colletto will take the lead in developing a diverse, targeted and comprehensive suite of non-invasive, custom solutions meant to enhance the seamless, lean-back, streaming experience that XUMO's audience has grown accustomed to.

"I'm excited to have joined XUMO at this stage in their growth and work across all departments to transform the advertising and sponsorship opportunities available on the platform," said Colletto. "The interactivity, social functionality as well as audio and traditional programmatic ad support make XUMO an intriguing OTT play for advertisers looking to get in front of an extremely targeted, engaged audience."

Formerly with the Turner Broadcasting team where he was tasked with driving ad sales revenue across Turner's sports, entertainment and news properties, Colletto worked on leading brands such as CNN, Funny or Die, Bleacher Report as well as top sports leagues like the NBA, NASCAR, PGA Tour and NCAA (March Madness). Following his tenure at Turner, Colletto was selected as the Director of Sales for the East Coast/Canada at Sony Pictures, where he was responsible for ad sales revenue across Crackle (AVOD), PlayStation and PS Vue.

"Our OTT platform has grown exponentially since inception a little over a year ago in both programming and audience, and—with Patrick onboard—we're looking forward to disrupting the OTT and TV industries by offering differentiated advertising and sponsorship opportunities that are proven to drive both brand lift as well as tune in rates on both OTT and traditional TV," said Colin Petrie-Norris, CEO of XUMO.

About XUMO
A streaming television company based in Irvine, California, XUMO delivers over-the-top (OTT) video-on-demand (VOD) and LIVE digital channels direct to consumers through smart TV, mobile and other streaming device integrations. Through strategic partnerships with LG Electronics, Hisense Company, Ltd., VIZIO and Panasonic, XUMO has developed one-click access for consumers to stream 100 free channels. Channel Plus, exclusively powered by XUMO, for webOS 3.0 and 3.5-enabled LG smart TVs presents consumers with OTT content in both linear and VOD formats. XUMO for Hisense, will be available as a virtual input in Q3 2017, the first of its kind, on 2017 Hisense and Sharp smart TVs. A step above standard OTT companies, XUMO is also available as a button on the remote control for 2016-2017 VIZIO D-Series and SmartCast smart TVs, the Chromecast build in VIZIO smart TVs.

XUMO brings consumers 100 premium digital channels via applications that are fully equipped with content recommendations, curated programs and dynamic ad insertion capabilities. XUMO is also available on several other smart TV brands such as Samsung and Funai Electric Co., Ltd. who manufactures and sells Magnavox, Philips and Sanyo in North America as well as iOS, Android and Roku devices. Learn more about XUMO at www.xumo.com and follow @XumoTV on Twitter.

SOURCE XUMO

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