YachtWorld Supports Launch of New Boat Line, Cranchi Yachts, with Longtime Partner Spring Brook Marine Group

MIAMI, Oct. 2, 2025 /PRNewswire/ -- Spring Brook Marine Group, one of the Midwest's premier yacht dealerships, is expanding its offering in the Great Lakes with the launch of Cranchi Yachts. A longtime partner of YachtWorld and its electronic closing services, Spring Brook is once again turning to these platforms to drive visibility and deliver a seamless customer experience – just as it has in growing premium yacht brands, Prestige, Pardo, and Sirena in the region.

"For more than two decades, Spring Brook has demonstrated how dealerships can use YachtWorld to grow market share and reach new audiences," said Andreas Madsen, Chief Revenue Officer at Boats Group. "Their continued reliance on YachtWorld and our electronic closing services for the launch of Cranchi underscores the trust our partners place in us to connect them with the right buyers and simplify every step of the transaction."

Spring Brook Marine Group has built its reputation on identifying opportunities and aligning with brands that resonate with Great Lakes buyers. The dealership has led the growth of Prestige, Pardo, and Sirena yachts throughout the region, establishing the brands as top choices for luxury yacht owners. At the same time, Spring Brook's brokerage business has expanded significantly, particularly in the motor yacht segment, as the company capitalized on YachtWorld's audience to connect listings with qualified buyers across the country.

This track record of success made the decision to introduce Cranchi, an Italian builder with a 150-year heritage of design and innovation, a natural next step. Known for combining contemporary style with advanced engineering, Cranchi offers a lineup that complements Spring Brook's portfolio and aligns with what today's yacht buyers are seeking: performance, comfort, and modern sophistication.

"We've partnered with YachtWorld for many years because their audience consistently delivers results," said Kyle Stenzel, President of Spring Brook Marine Group. "Our growth with brands like Prestige, Sirena, and Pardo, along with our brokerage business, is proof of that. Cranchi is a perfect addition to our lineup, and YachtWorld ensures serious buyers see these yachts. Pair that reach with Boats Group's closing services, and the process from listing to closing is effortless for both our team and our clients."

As the world's largest and most trusted yacht marketplace, YachtWorld attracts millions of active shoppers each month, giving regional leaders like Spring Brook immediate access to national and international buyers. According to a recent Infolink study commissioned by Boats Group, more than two-thirds of all new boats sold in the U.S. are researched on Boats Group marketplaces, with YachtWorld buyers among the most motivated and high-quality audiences in the industry.

For Spring Brook, this reach is critical when introducing a new line. Every Cranchi listing on YachtWorld benefits from unmatched visibility, ensuring the brand quickly gains traction with the right customers – whether they're in the Great Lakes or browsing from abroad.

Exposure alone isn't enough to sustain growth, which is why Spring Brook also relies on Boats Group's closing services to handle transactions securely and efficiently. From drafting contracts to managing escrow and documentation, the company's closing services offer a professional, electronic, and all-in-one solution that reduces friction for both buyers and sellers.

Spring Brook's decision to bring Cranchi to the Great Lakes with YachtWorld reflects the dealership's ongoing strategy: pairing world-class brands with the industry's most powerful digital tools.

"Spring Brook Marine Group has been a trusted partner of YachtWorld for many years, and their growth trajectory is a testament to what's possible when dealers embrace digital," said John Souch, Vice President of Sales at Boats Group. "Their expansion with Cranchi demonstrates how our marketplaces and services help dealers build brands, reach quality buyers, and close deals with confidence."

With Cranchi now part of its lineup, Spring Brook Marine Group is reinforcing its leadership in the Great Lakes yacht market. Backed by YachtWorld's global reach and the efficiency of its closing services, the dealership is well-positioned to connect more boaters with the yachts of their dreams – securely, seamlessly, and with confidence.

About YachtWorld

YachtWorld is the largest online marketplace for buying and selling yachts, connecting millions of buyers with a global network of brokers, dealers, and private sellers. With AI-driven search tools, real-time market insights, and comprehensive financing options, YachtWorld makes yacht discovery and ownership more accessible, seamless, and enjoyable.

About Spring Brook Marine Group

Founded in 1961, Spring Brook Marine Group is a family-owned and operated dealership specializing in powerboats from 18' to 75'. With five locations across the Great Lakes, Spring Brook proudly represents Prestige Yachts, Jeanneau Powerboats, Sirena Yachts, Pardo Yachts, Cranchi, and Barletta Pontoon Boats. Known for exceptional customer service, dedicated yachting consultants, and a team of certified technicians, Spring Brook offers a full-service experience that makes buying and owning a boat seamless and enjoyable. Its flagship marina in Seneca, Illinois, features three protected harbors and 210 slips, providing boaters with a secure and scenic home on the Illinois River.

Media Contact:
Courtney Chalmers
VP of Marketing, YachtWorld
Email: [email protected]
Phone: 1-877-354-4069

SOURCE YachtWorld