YASSO AND CHELSEA HANDLER LAUNCH 'HANDLE YOUR FREEZER' CAMPAIGN TO HELP SNACKERS MAKE ROOM FOR RIDICULOUSLY BETTER FROZEN TREATS

This spring, while you're busy pretending to organize your closets, Yasso, the ridiculously better frozen snack brand, is teaming up with Chelsea Handler, the celebrated comedian, author of the #1 New York Times bestselling book I'll Have What She's Having and queen of clean quips, to help you "Handle Your Freezer," because frankly, your frozen snacks deserve better. Together with the cleaning pros on Taskrabbit, neglected freezers everywhere will be refreshed and restocked with better-for-you Yasso frozen Greek yogurt snacks. And one lucky winner in NYC† will get Chelsea Handler to personally handle their freezer. So if you've been hoarding frozen burritos like they're family heirlooms, prepare for some playful freezer burns.

"As someone who has built a career on calling out ridiculous behavior, I feel it's only fair to admit my own freezer looks like a frozen graveyard of bad decisions," said Handler. "That's why I knew it was time to handle the situation and team up with Yasso to help the rest of you do the same, because your frozen snacks should be ridiculously better, not ridiculously unrecognizable. Trust me, making room for something better feels almost as good as eating it."

From April 23 to May 21, snackers nationwide can visit Yasso.com/HandleYourFreezer and enter for a chance to win a freezer clean-out from Taskrabbit — because if you won't do it, we'll find someone who will. And to sweeten the deal, your freezer will be filled with creamy, dipped and sandwiched Yasso deliciousness.†

"At Yasso, we're on a mission to transform the way people snack, one freezer at a time," said Bentley King, U.S. head of ice cream marketing operations at Unilever. "Now, with Chelsea Handler and Taskrabbit, we're making it easier, and a lot more fun, to clear out the old and stock up on something ridiculously better, just in time for summer."

Time to handle your freezer, because your frozen snacks deserve better, and honestly, so do you.

Yasso's ridiculously better frozen snacks are available at select retailers nationwide. To find a store near you and learn more about the "Handle Your Freezer" campaign, visit Yasso.com, and follow the delightfully delicious journey on Instagram @yasso, Facebook @YassoFrozenYogurt and X @yassofroyo.

About Yasso
Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create snacks that deliver on everyday indulgence with great taste, quality ingredients, and superb nutritionals. Since hitting store shelves in 2011 as the first-to-market frozen Greek yogurt, Yasso quickly became one of the fastest-growing novelty brands, attracting a loyal following of brand enthusiasts.

Yasso currently offers 14 flavors of novelty stick Bars, seven flavors of Chocolate Crunch Bars, three frozen Greek yogurt sandwiches and four flavors of bite-size Yasso Poppables, all of which can be found at grocery and club stores nationwide.

Yasso Inc. was named one of the Best Places to Work by Inc. and Denver Business Journal, in addition to garnering a spot on Inc 's 2023 list of the 5000 Fastest-Growing Companies in America. Yasso is also an active, positive contributor to the community via its Yasso Game On! Foundation, which inspires health and wellness for people of all ages. To find a store near you or learn more, visit yasso.com and follow the brand @yasso.

About Unilever in North America
Unilever is one of the world's leading suppliers of Beauty & Wellbeing, Personal Care, Home Care, Foods and Ice Cream products, with sales in over 190 countries and products used by 3.4 billion people every day. We have 128,000 employees and generated sales of €60.8 billion in 2024.

Our leading brands in North America include Dove, Hellmann's, Vaseline, Degree, Axe, TRESemmé, Knorr, Magnum, Ben & Jerry's, Nutrafol, Liquid I.V., Paula's Choice, and Dermalogica. 

For more information on Unilever U.S. and its brands visit: www.unileverusa.com 

For more information on Unilever Canada and its brands visit: www.unilever.ca 

Media Contact: [email protected]

About Chelsea Handler
Chelsea Handler is a comedian, television host, seven-time New York Times best-selling author and advocate whose humor and candor have established her as one of the most celebrated voices in entertainment and pop culture. After a strong seven-year run as the host of E!'s top-rated Chelsea Lately, a tenure in which she was the only female late-night talk show host on-air, she launched her documentary series Chelsea Does followed by her talk show Chelsea on Netflix in 2016. She has penned seven New York Times best-selling books, six of which have reached #1, including her seventh and most recent book I'll Have What She's Having, published February 25, 2025, on her 50^th birthday.

In 2021, she launched her hit iHeart Radio advice podcast, Dear Chelsea. Later that year, she embarked on the Vaccinated and Horny Tour, bringing her sensational stand-up set to over 90 cities with 115 shows across North America and winning "The Comedy Act of 2021" at the People's Choice Awards. Following the success of her 2020 HBO Max comedy special Evolution, Chelsea a GRAMMY nomination for Best Comedy Album. Handler made her return to Netflix with her critically acclaimed 2022 comedy special Revolution and will follow it up with her forthcoming special The Feeling, premiering March 25, 2025. Handler can be seen at her Las Vegas residency Chelsea at The Chelsea at The Cosmopolitan, through which she made history as the venue's first female comedian residency. Recently, she continued her celebrated run as host of the Critics' Choice Awards for the third consecutive year in February 2025.

About Taskrabbit
Taskrabbit is a global digital platform that connects people seeking help with household tasks, such as furniture assembly, TV mounting, moving, and home improvements, to skilled, reliable Taskers in their communities. Acquired by the Ingka Group (IKEA) in 2017, Taskrabbit operates in thousands of cities across eight countries: Canada, France, Germany, Italy, Portugal, Spain, the United Kingdom, and the United States, and is available in 200+ IKEA stores worldwide.

To find out more, please visit www.taskrabbit.com or join the conversation with @Taskrabbit on Instagram, TikTok, Facebook, YouTube, Pinterest, X (Twitter) and LinkedIn.

*Survey Method:
This survey was conducted online within the United States by The Harris Poll on behalf of Yasso from March 11-13, 2025 among 2,087 U.S. adults ages 18 and older. The sampling precision of Harris online polls is measured by using a Bayesian credible interval. For this study, the sample data is accurate to within +/- 2.5 percentage points using a 95% confidence level. This credible interval will be wider among subsets of the surveyed population of interest. For complete survey methodology, including weighting variables and subgroup sample sizes, please contact [email protected].

0.12 (percentage of Americans who last cleaned their freezer more than a year ago) x 267,081,000 US adults 18+ = 32,049,720

0.06 (percentage of Americans who have never cleaned their freezer) x 267,081,000 US adults 18+ = 16,024,860

0.25 (percentage of Americans who would gladly have someone else clean their freezer out) x 267,081,000 US adults 18+ = 66,770,250

†Sweepstakes Terms and Conditions:

†Freezer clean-out from Taskrabbit awarded as a $150 Taskrabbit promo code. Yasso awarded as product coupons. NO PURCHASE NECESSARY TO ENTER OR WIN. Void where prohibited. The Yasso "Handle Your Freezer" Giveaway is sponsored by Conopco, Inc., d/b/a Unilever. Open to legal residents of the 50 US & DC, who reside in an area serviced by Taskrabbit, 18 or older. Must reside in one of the 5 boroughs of NYC to win Grand Prize. Begins 4/23/25 at 9:00 a.m. ET & ends 5/21/25 at 11:59 p.m. ET. For Official Rules, including a link to the complete list of areas serviced by Taskrabbit, visit Yasso.com/HandleYourFreezer.

SOURCE Unilever North America