Yasso Reimagines 'Better-for-You' Ice Cream With Protein-Packed, Spoonable Frozen Greek Yogurt

 Launching exclusively at Target this fall, Yasso enters a brand-new 14-ounce format.

ENGLEWOOD CLIFFS, N.J., Oct. 1, 2025 /PRNewswire/ -- Yasso®, the ridiculously better frozen snack brand known for shaking up the freezer aisle, is bringing fans a new way to dig in: Yasso Frozen Greek Yogurt, now available in a spoonable 14-ounce format. This fall, Target shoppers will be the first to try this category-defining ice cream-like experience, that delivers on both taste and nutrition, thanks to Yasso's ridiculously creamy Greek yogurt.

While other "better-for-you" brands leave snackers with chalky textures, an artificial sweetener aftertaste, and compromise, Yasso is going spoon-first into restoring faith and reclaiming freezer space by delivering the real deal: creamy, inclusion-packed, protein-powered indulgence that tastes delicious with nutrition you can feel good about.

"We've always believed that great taste and great nutrition don't have to be a compromise, and we're done watching other brands ask you to settle," said Bentley King, U.S. head of marketing operations at The Magnum Ice Cream Company. "This isn't a new challenge for us, it's what we do. Our new spoonable frozen Greek yogurt is the ultimate answer to that craving for rich, decadent flavor while still getting the benefits you expect from Yasso. Yasso is still leading the dessert revolution and is here to show everyone that delicious and nutritious can live in the same bite."

Available in five flavors, each Yasso is made with high-quality ingredients that deliver a mind-meltingly delicious ice cream-like experience. Each 14-ounce pack contains up to 19 grams of protein and approximately 400 calories per container, with no artificial colors, flavors, or sugar alcohols.

• Mint Chocolate Chip: Mmmm, the mintiest mint! Doubling down on flavor with sweet chocolatey chips mixed in every bite. 400 calories and 19 grams of protein per container.
• Chocolate Chip Cookie Dough: Dig into gooey cookie dough chunks, chocolatey chips, and all the flavor your mouth can handle. 410 calories and 18 grams of protein per container.
• Fudge Brownie: Holy freaking fudge! Creamy fudge frozen Greek yogurt blended with decadent fudge brownies. 410 calories and 19 grams of protein per container.
• Cookies 'n Cream: Vanilla crème-flavored frozen Greek yogurt mixed with real deal chocolate crème-filled cookie pieces that slays expectations. 370 calories and 19 grams of protein per container.
• Coffee Chip: Iced coffee that hits different, pairing creamy and coffee together in rich frozen Greek yogurt with chocolatey chips. 400 calories and 19 grams of protein per container.

Yasso is also offering its "Love It or It's Free" guarantee on these items, so consumers can try them risk free, and if they're not 1000% satisfied, they can receive a full refund.

To find a store near you or learn more, visit yasso.com and follow @yasso on Instagram and @yassofroyo on TikTok.

About Yasso
Kindergarten friends turned entrepreneurs, founders Drew Harrington and Amanda Klane set out on a mission to create snacks that deliver on everyday indulgence with great taste, quality ingredients, and superb nutritionals. Since hitting store shelves in 2011 as the first-to-market frozen Greek yogurt, Yasso quickly became one of the fastest-growing novelty brands, attracting a loyal following of brand enthusiasts.

Yasso currently offers 13 flavors of novelty stick Bars, seven flavors of Chocolate Crunch Bars, three frozen Greek yogurt sandwiches, and four flavors of bite-size Yasso Poppables, all of which can be found at grocery and club stores nationwide, along with the new release of  five 14-ounce flavors.

Yasso is also an active, positive contributor to the community via its Yasso Game On! Foundation, which inspires health and wellness for people of all ages. To find a store near you or learn more, visit yasso.com and follow the brand @yasso.

About The Magnum Ice Cream Company  
The Magnum Ice Cream Company – as Unilever Ice Cream is now known ahead of the separation of the division in the fourth quarter of 2025 – is the world's largest ice cream company. With an unrivalled portfolio of brands including global power brands Magnum, Ben & Jerry's, Wall's and Cornetto, and with a global fleet of nearly 3 million freezers, our products are available in 80 countries. The company generated €7.9 billion in revenue in 2024.

SOURCE Unilever North America