Yellowbook and Milo.com Partner to Help Consumers Find Products Locally at the Best Prices

UNIONDALE, N.Y. and PALO ALTO, Calif., Nov. 1, 2010 /PRNewswire/ -- Yellowbook (http://www.yellowbook.com), a national leader in local search, and Milo.com (http://milo.com), an online leader in local shopping, today announced a partnership to provide yellowbook.com users with local availability and pricing information for millions of products nationwide.

Now accessible online at yellowbook.com and through Yellowbook's highly rated Android app, the local search capability, powered by Milo.com, allows shoppers to quickly locate where a product is currently available for purchase and easily compare prices across local retailers. The new barcode scanning feature of Yellowbook's Android app enables users to simply scan a product's barcode to get local availability and pricing information. Future integration plans include expanding this service across Yellowbook's broad mobile app portfolio, including the iPad and iPhone.

"The benefits of the partnership with an innovative company like Milo.com are many, and users can start taking advantage of this new functionality today using our Android yellowbook.com app, one of the most downloaded applications in the Android Marketplace," said Mike Wilson, vice president and general manager of digital media at Yellowbook. "We've also integrated Milo.com's capabilities into yellowbook.com, bringing an expanding databank of over 50,000 stores and 3 million locally available products to our 30 million* monthly yellowbook.com network users."

"Like Yellowbook, Milo.com is focused on generating local connections and commerce. A growing number of consumers research products online before making a purchase and we believe that it's essential to provide them with local shopping options during this process," added Jack Abraham, founder and CEO of Milo.com. "Yellowbook already has a vast number of local users, and we look forward to bringing those people an added level of convenience and local resources while online or on-the-go."

Milo.com, which leads the local product search space in both its number of searchable retailers and products, gives shoppers an easy way to find in-stock products near them. This partnership will greatly simplify local shopping for both Yellowbook's mobile and desktop users by offering them the ability to check local availability through a click of a button or a quick barcode scan. The Milo-powered research experience, which provides all of the details needed to decide which product to buy and where it's currently in-stock, makes shopping on yellowbook.com and Yellowbook Mobile more enjoyable – and eliminates the need to pay for shipping.

*comScore, September 2010

About Yellowbook

Since 1930, Yellowbook has focused on connecting consumers with local business clients to fuel small business growth and success. Today, as a national leader of customized small business marketing solutions, Yellowbook manages an expansive portfolio of digital, mobile and print tools to help its clients efficiently and effectively market their businesses.

Yellowbook's marketing portfolio includes: Website design, hosting and optimization; scalable, customizable SEM and SEO programs; online advertising and video on one of the top 50 websites in the United States, yellowbook.com network; yellow pages print advertising in approximately 1,000 directories in 48 states plus the District of Columbia; Yellowbook Direct Marketing services, and more.  For more information, visit http://corporate.yellowbook.com.

About Milo.com

Milo.com makes local shopping easy by enabling consumers to research products online and find them in-stock at a local store. The leader in the local product search space, Milo.com tracks the real-time availability and prices of more than 3 million products at 50,000 stores across the U.S. By combining the detailed product information and user reviews available online with the immediate and tangible benefits of shopping in local stores, Milo.com provides users the best of both worlds and makes it easy to research a variety of products, find the right prices and find in-stock items near you. Based in Palo Alto, Calif., Milo.com boasts leadership from comScore and Google, and is backed by True Ventures and prominent Silicon Valley investors and entrepreneurs from Mint.com, PayPal, Yelp, YouTube, and others. For more information, please visit http://milo.com.

SOURCE Yellowbook